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32
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30
English
2
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Montgomery, David B.
19
Morrison, Donald G.
13
Lages, Luis Filipe
3
Raju, Jagmohan S.
3
Bucklin, Randolph E.
2
Clark, Bruce H.
2
Dhar, Sanjay K.
2
Isobe, Takehiko
2
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2
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2
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1
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1
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1
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1
Heil, Oliver P.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
European journal of marketing : EJM
2
Journal of marketing
2
Journal of marketing research : JMR
2
Marketing management : a quarterly business management publication of the American Marketing Association
2
Operations research, Management science : OR MS ; the international literature digest
2
Academy of Management journal : AMJ
1
Academy of Management learning & education : AMLE
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Journal of operations management : publ. quarterly by the American Production & Inventory Control Society, Inc
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Long range planning : LRP ; international journal of strategic management
1
MSI reports : working paper series
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OLC EcoSci
ECONIS (ZBW)
134
RePEc
67
USB Cologne (EcoSocSci)
14
Other ZBW resources
2
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1
Founding Marketing Science
Morrison, Donald G.
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
4
,
pp. 357-359
Persistent link: https://www.econbiz.de/10006898248
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2
Special Section - Founding Marketing Science
Morrison, Donald G.
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
4
,
pp. 357-359
Persistent link: https://www.econbiz.de/10006898294
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3
Benchmarks for Discrete Choice Models
Kalwani, Manohar U.
;
Meyer, Robert J.
;
Morrison, Donald G.
- In:
Journal of marketing research : JMR
31
(
1994
)
1
,
pp. 65-75
Persistent link: https://www.econbiz.de/10006687068
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4
E: DECISIONS AND FORECASTTNG - A decision support system for planning manufacturers' sales promotion calendars Ea:140
Silva-Risso, Jorge M.
;
Bucklin, Randolph E.
;
Morrison, …
- In:
Operations research, Management science : OR MS ; the …
40
(
2000
)
6
,
pp. 669-672
Persistent link: https://www.econbiz.de/10006514399
Saved in:
5
A tactical model for airing new seasonal products
Kim, Donghoon
;
Morrison, Donald G.
;
Tang, Christopher S.
- In:
Operations research, Management science : OR MS ; the …
35
(
1995
)
5
,
pp. 571-572
Persistent link: https://www.econbiz.de/10006532432
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6
The Effect of Package Coupons on Brand Choice: An Epilogue on Profits
Dhar, Sanjay K.
;
Morrison, Donald G.
;
Raju, Jagmohan S.
- In:
Marketing science : the marketing journal of the …
15
(
1996
)
2
,
pp. 192
Persistent link: https://www.econbiz.de/10006933416
Saved in:
7
A Latent Look at Empirical Generalizations
Morrison, Donald G.
;
Silva-Risso, Jorge
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. G61
Persistent link: https://www.econbiz.de/10006936055
Saved in:
8
The Effect of Package Coupons on Brand Choice
Raju, Jagmohan S.
;
Dhar, Sanjay K.
;
Morrison, Donald G.
- In:
Marketing science : the marketing journal of the …
13
(
1994
)
2
,
pp. 145-164
Persistent link: https://www.econbiz.de/10006942090
Saved in:
9
Measuring and modeling the (limited) reliability of free choice attitude questions
Rungie, Cam
;
Laurent, Gilles
;
Riley, Francesca Dall'Olmo
; …
- In:
International journal of research in marketing : IJRM ; …
22
(
2005
)
3
,
pp. 309-318
Persistent link: https://www.econbiz.de/10006160043
Saved in:
10
The Marketing Department in Management Science: Its History, Contributions, and the Future
Morrison, Donald G.
;
Raju, Jagmohan S.
- In:
Management science : journal of the Institute for …
50
(
2004
)
4
,
pp. 425-428
Persistent link: https://www.econbiz.de/10006081044
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