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ARTICLES - Signaling Quality and Credibility in Yellow Pages Advertising: The Influence of Color and Graphics on Choice
Lohse, Gerald L.; Rosen, Dennis L. - In: Journal of advertising : official publication of the … 30 (2001) 2, pp. 73
Persistent link: https://www.econbiz.de/10008119660
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ARTICLES - The Effectiveness of Information and Color in Yellow Pages Advertising
Fernandez, Karen V.; Rosen, Dennis L. - In: Journal of advertising : official publication of the … 29 (2000) 2, pp. 59-72
Persistent link: https://www.econbiz.de/10008120136
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ARTICLES - The Effectiveness of Information and Color in Yellow Pages Advertising
Fernandez, Karen V.; Rosen, Dennis L. - In: Journal of advertising : official publication of the … 29 (2000) 2, pp. 59-72
Persistent link: https://www.econbiz.de/10008120143
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The Use of Portraits and Performance Statements of Service Providers in Marketing Communications
Choi, Beomjoon; Rosen, Dennis L.; La, Suna - In: Services marketing quarterly 33 (2012) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10009818048
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Consumers' Use of Alternative Information Sources in Inference Generation: A Replication Study
Lee, Dong Hwan; Olshavsky, Richard W. - In: Journal of business research : JBR 39 (1997) 3, pp. 257-270
Persistent link: https://www.econbiz.de/10006736011
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The Price-Choice Relationship: A Contingent Processing Approach
Olshavsky, Richard W.; Aylesworth, Andrew B.; Kempf, … - In: Journal of business research : JBR 33 (1995) 3, pp. 207-218
Persistent link: https://www.econbiz.de/10006742227
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A Desires Congruency Model of Consumer Satisfaction
Spreng, Richard A.; Olshavsky, Richard W. - In: Journal of the Academy of Marketing Science 21 (1993) 3, pp. 169-178
Persistent link: https://www.econbiz.de/10006156024
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A Reexamination of the Determinants of Consumer Satisfaction
Spreng, Richard A.; MacKenzie, Scott B.; Olshavsky, … - In: Journal of marketing 60 (1996) 3, pp. 15-32
Persistent link: https://www.econbiz.de/10005993449
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An Exploratory Study of the Innovation Evaluation Process
Olshavsky, Richard W.; Spreng, Richard A. - In: The journal of product innovation management : an … 13 (1996) 6, pp. 512-529
Persistent link: https://www.econbiz.de/10007321923
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Toward a Predictive Model of the Consumer Inference Process: The Role of Expertise
Lee, Dong Hwan; Olshavsky, Richard W. - In: Psychology & marketing 11 (1994) 2, pp. 109-128
Persistent link: https://www.econbiz.de/10007010100