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A heuristic for marketing-production decisions in industrial channels of distribution
Kumar, K. Ravi; Loomba, Arvinder P. S.; Hadjinicola, … - In: International journal of operations and quantitative … 15 (2009) 3, pp. 207-221
Persistent link: https://www.econbiz.de/10009895738
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Optimal response to a next generation new product introduction: to imitate or to leapfrog?
Sudharshan, D.; Liu, Ben Shaw-Ching; Ratchford, Brian T. - In: Managerial and decision economics : MDE ; the … 27 (2006) 1, pp. 41-62
Persistent link: https://www.econbiz.de/10006809278
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Sibling Brands, Multiple Objectives, and Response to Entry: The Case of the Marion Retail Coffee Market
Gruca, Thomas S.; Sudharshan, D.; Kumar, K.Ravi - In: Journal of the Academy of Marketing Science 30 (2002) 1, pp. 59-69
Persistent link: https://www.econbiz.de/10006151783
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Marketing mix response to entry in segmented markets
Gruca, Thomas S.; Sudharshan, D.; Kumar, K.Ravi - In: International journal of research in marketing : IJRM ; … 18 (2001) 1, pp. 53-66
Persistent link: https://www.econbiz.de/10006182301
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A Framework for Entry Deterrence Strategy: The Competitive Environment, Choices, and Consequences
Gruca, Thomas S.; Sudharshan, D. - In: Journal of marketing 59 (1995) 3, pp. 44-55
Persistent link: https://www.econbiz.de/10005995620
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Resource-based theory and its link to the global strategy, structure, and performance relationship: an integrative framework
Furrer, Olivier; Krug, Jeffrey A.; Sudharshan, D.; … - In: International journal of management and decision making … 5 (2004) 2-3, pp. 99-116
Persistent link: https://www.econbiz.de/10006019936
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NICHER: An approach to identifying defensible product positions
Sudharshan, D.; Kumar, K.R.; Gruca, T.S. - In: European journal of operational research : EJOR 84 (1995) 2, pp. 292-309
Persistent link: https://www.econbiz.de/10006681089
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Etudes - Coãuts d'opportunité liés à la maximisation de la performance en marketing.
Furrer, Olivier; Sudharshan, D. - In: Revue française du marketing (2003) 195, pp. 39-52
Persistent link: https://www.econbiz.de/10007963469
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Measuring Strategy Coherence Through Patterns of Strategic Choices
Nath, D.; Sudharshan, D. - In: Strategic management journal 15 (1994) 1, pp. 43-62
Persistent link: https://www.econbiz.de/10006865092
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The impact of resource-strategy correspondence on marketing performance - financial performance tradeoffs
Furrer, Olivier; Alexandre, Maria Tereza; Sudharshan, D. - In: Journal of strategic marketing 15 (2007) 2, pp. 161-184
Persistent link: https://www.econbiz.de/10007739485