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Reputation in Marketing Channels: Repeated-Transactions Bargaining with Two-Sided Uncertainty - Should you cultivate a reputation as a really tough bargainer? If you are a buyer, the answer is NO!
Banks, Darryl T.; Hutchinson, J.Wesley; Meyer, Robert J. - In: Marketing science : the marketing journal of the … 21 (2002) 3, pp. 251-272
Persistent link: https://www.econbiz.de/10006893276
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Benchmarks for Discrete Choice Models
Kalwani, Manohar U.; Meyer, Robert J.; Morrison, Donald G. - In: Journal of marketing research : JMR 31 (1994) 1, pp. 65-75
Persistent link: https://www.econbiz.de/10006687068
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The rational effect of price promotions on sales and consumption En:140
Assuncao, Joao L.; Meyer, Robert J. - In: Operations research, Management science : OR MS ; the … 34 (1994) 1, pp. 85-88
Persistent link: https://www.econbiz.de/10006538098
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Collaborating to Compete - A Game-Theoretic Model and Experimental Investigation of the Effect of Profit-Sharing Arrangement and Type of Alliance on Resource-Commitment Decisions
Amaldoss, Wilfred; Meyer, Robert J.; Raju, Jagmohan S.; … - In: Marketing science : the marketing journal of the … 19 (2000) 2, pp. 105-126
Persistent link: https://www.econbiz.de/10006907282
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Sequential Choice Under Ambiguity: Intuitive Solutions to the Armed-bandit Problem
Meyer, Robert J.; Shi, Yong - In: Management science : journal of the Institute for … 41 (1995) 5, pp. 817-834
Persistent link: https://www.econbiz.de/10006102903
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The Rational Effect of Price Promotions on Sales and Consumption
Assunç~ao, Jo~ao L.; Meyer, Robert J. - In: Management science : journal of the Institute for … 39 (1993) 5, pp. 517-535
Persistent link: https://www.econbiz.de/10006106576
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Heuristics and Biases in Timing the Replacement of Durable Products
Cripps, John D.; Meyer, Robert J. - In: Journal of consumer research : JCR ; an … 21 (1994) 2, pp. 304-318
Persistent link: https://www.econbiz.de/10006684205
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Editorial-Editor-in-Chief Search Committee Report: The Digital Future Is Now
Rangaswamy, Arvind; Cochran, James J.; Erdem, Tülin; … - In: Marketing science : the marketing journal of the … 27 (2008) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10007918724
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Biases in Valuation vs. Usage of Innovative Product Features
Meyer, Robert J.; Zhao, Shenghui; Han, Jin K. - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1083-1096
Persistent link: https://www.econbiz.de/10008145152
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WATCHING CUSTOMERS DECIDE
Johnson, Eric J.; Meyer, Robert J.; Hardie, Bruce G.S.; … - In: Marketing research : a magazine of management and … 9 (1997) 4, pp. 32-37
Persistent link: https://www.econbiz.de/10007128286