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Assessing Marketing Research Use in Tourism with the USER Instrument
Yaman, H.Ruhi; Shaw, Robin N. - In: Journal of travel research : a quarterly publication of … 36 (1998) 3, pp. 70-78
Persistent link: https://www.econbiz.de/10006918808
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The Conduct of Marketing Research in Tourism
Yaman, H.Ruhi; Shaw, Robin N. - In: Journal of travel research : a quarterly publication of … 36 (1998) 4, pp. 25-32
Persistent link: https://www.econbiz.de/10006919014
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Co-marketing Tourism Internationally: Bases for Strategic Alliances
Hill, Tracey; Shaw, Robin N. - In: Journal of travel research : a quarterly publication of … 34 (1995) 1, pp. 25-32
Persistent link: https://www.econbiz.de/10006937451
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Papers - The relationship between personality, gender, and tourism behavior
Frew, Elspeth A.; Shaw, Robin N. - In: Tourism management : research, policies, practice 20 (1999) 2, pp. 193-202
Persistent link: https://www.econbiz.de/10006843913
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Papers - A comparative evaluation of qualitative data analytic techniques in identifying volunteer motivation in tourism
Anderson, Melinda J.; Shaw, Robin N. - In: Tourism management : research, policies, practice 20 (1999) 1, pp. 99-106
Persistent link: https://www.econbiz.de/10006843931
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Determinants of Strategic Planning Behaviour in Small Business: An Exploratory Investigation of Small Business Organizations in Australia
Ogunmokun, Gabriel O.; Shaw, Robin N.; FitzRoy, Peter T. - In: International journal of management 16 (1999) 2, pp. 190-202
Persistent link: https://www.econbiz.de/10006988726
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The marketing audit and organizational performance : an empirical profiling
Taghian, Mehdi; Shaw, Robin N. - In: Journal of marketing theory and practice 16 (2008) 4, pp. 341-349
Persistent link: https://www.econbiz.de/10009884905