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Imitator-to-innovator S curve and chasms
Enyinda, Chris I.; Mbah, Chris H. N.; Ogbuehi, Alphonso - In: Thunderbird international business review 52 (2010) 1, pp. 31-45
Persistent link: https://www.econbiz.de/10008348286
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An investigation of country-of-origin effect on the international marketing of Star Lager brand in the Great Lakes states market area of the United States
Mbah, Chris; Ogbuehi, Alphonso; Enyinda, Chris - In: International business and economics research journal 8 (2009) 8, pp. 45-51
Persistent link: https://www.econbiz.de/10009894827
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Perceptions of U.S. Manufacturing SMEs Concerning Exporting: A Comparison Based on Export Experience
Ogbuehi, Alphonso O.; Longfellow, Timothy A. - In: Journal of small business management : JSBM ; a joint … 32 (1994) 4, pp. 37-47
Persistent link: https://www.econbiz.de/10006005886
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An application of a repeat purchase diffusion model to the pharmaceutical industry
Carter, Franklin J.; Motley, Carol M.; Ogbuehi, Alphonso O. - In: Advances in business and management forecasting 4 (2006), pp. 145-173
Persistent link: https://www.econbiz.de/10009897719
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An Empirical Analysis of Retail Pricing and Multimedia Advertising Effects on Sales Performance
Enyinda, Chris I.; Ogbuehi, Alphonso O. - In: Journal of food products marketing 4 (1997) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10007199756