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A study of consumer behavior : synthetic utility, mental price and price-benefit index
Enatsu, Ken-ichi; Yeh, Chyuan-yi - In: Waseda business & economic studies 30 (1994), pp. 1-17
Persistent link: https://www.econbiz.de/10009959265
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Global shift and a new competitive advantage of the Japanese multinationals
Enatsu, Ken-ichi - In: Waseda business & economic studies 25 (1989), pp. 13-35
Persistent link: https://www.econbiz.de/10009959245
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The theory of multinational enterprises and Japanese corporations
Enatsu, Ken-ichi - In: Waseda business & economic studies 28 (1992), pp. 15-32
Persistent link: https://www.econbiz.de/10009959257