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The future of Japan's keiretsu...
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Herbig, Paul
53
Herbig, Paul A.
28
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18
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11
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9
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Marketing intelligence & planning
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of professional services marketing
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The journal of business & industrial marketing
7
International marketing review
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American Keiretsu: Fad or future
Herbig, Paul
;
Shao, Alan T.
- In:
Operations research, Management science : OR MS ; the …
34
(
1994
)
6
,
pp. 631-634
Persistent link: https://www.econbiz.de/10006537946
Saved in:
2
The Future of Sogo Shosha in a Global Economy
Shao, Alan T.
;
Herbig, Paul
- In:
International marketing review
10
(
1993
)
5
,
pp. 37-55
Persistent link: https://www.econbiz.de/10006355091
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3
Marketing inside the dragon, despite China's bureaucracy
Shao, Alan T.
;
Herbig, Paul
- In:
International marketing review
12
(
1995
)
1
,
pp. 65
Persistent link: https://www.econbiz.de/10006333619
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4
American sogo shosha: American trading companies in the twenty-first century
Herbig, Paul
;
Shao, Alan T.
- In:
Marketing intelligence & planning
15
(
1997
)
6-7
,
pp. 281-290
Persistent link: https://www.econbiz.de/10006995739
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5
Japanese international marketing strategy
Genestre, Alain
;
Herbig, Paul
;
Shao, Alan T.
- In:
Marketing intelligence & planning
13
(
1995
)
11
,
pp. 36-46
Persistent link: https://www.econbiz.de/10007005394
Saved in:
6
What does marketing really mean to the Japanese?
Genestre, Alain
;
Herbig, Paul
;
Shao, Alan T.
- In:
Marketing intelligence & planning
13
(
1995
)
9
,
pp. 16-27
Persistent link: https://www.econbiz.de/10007005978
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7
Client influence and advertising standardization: a survey of ad agencies
Waller, David
;
Shao, Alan
;
Bao, Yeqing
- In:
The service industries journal
30
(
2010
)
13
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10008719488
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8
The Innovation Funnel
Dunphy, Steven M.
;
Herbig, Paul R.
;
Howes, Mary E.
- In:
Technological forecasting & social change : an …
53
(
1996
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10007827849
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9
Nonconformity Advertising to Teens
Bao, Yeqing
;
Shao, Alan T.
- In:
Journal of advertising research
42
(
2002
)
3
,
pp. 56-65
Persistent link: https://www.econbiz.de/10006508828
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10
OBSERVATIONS - Shifting Advertising Appeals in Taiwan - This empirical study explains how to advertise effectively in the modem advertising industry of Taiwan. It supports the hypothesis that advertising appeals in Taiwan tend to be dominated more by "westernized" cultural values than by Chinese traditional values
Shao, Alan T.
;
Raymond, Mary Anne
;
Taylor, Charles
- In:
Journal of advertising research
39
(
1999
)
6
,
pp. 61-70
Persistent link: https://www.econbiz.de/10006517333
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