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The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs
Kivetz, Ran; Simonson, Itamar - In: Journal of marketing research : JMR 40 (2003) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10006649032
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Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence
Kivetz, Ran; Simonson, Itamar - In: Journal of consumer research : JCR ; an … 29 (2002) 2, pp. 199-217
Persistent link: https://www.econbiz.de/10006653796
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Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards
Kivetz, Ran; Simonson, Itamar - In: Journal of marketing research : JMR 39 (2002) 2, pp. 155-170
Persistent link: https://www.econbiz.de/10006654136
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The Effects of Incomplete Information on Consumer Choice
Kivetz, Ran; Simonson, Itamar - In: Journal of marketing research : JMR 37 (2000) 4, pp. 427-448
Persistent link: https://www.econbiz.de/10006660806
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The Effects of Effort and Intrinsic Motivation on Risky Choice - Providing a unifying framework for, and demonstrating, the effects of effort and intrinsic motivation on risky choice.
Kivetz, Ran - In: Marketing science : the marketing journal of the … 22 (2003) 4, pp. 477-502
Persistent link: https://www.econbiz.de/10006884374
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The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention
Kivetz, Ran; Urminsky, Oleg; Zheng, Yuhuang - In: Journal of marketing research : JMR 43 (2006) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10006640830
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Promotion Reactance: The Role of Effort-Reward Congruity
kivetz, Ran - In: Journal of consumer research : JCR ; an … 31 (2005) 4, pp. 725-736
Persistent link: https://www.econbiz.de/10006644493
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Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects
Kivetz, Ran; Netzer, Oded; Srinivasan, V. - In: Journal of marketing research : JMR 41 (2004) 3, pp. 262-268
Persistent link: https://www.econbiz.de/10006645660
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Alternative Models for Capturing the Compromise Effect
Kivetz, Ran; Netzer, Oded; Srinivasan, V. - In: Journal of marketing research : JMR 41 (2004) 3, pp. 237-257
Persistent link: https://www.econbiz.de/10006645662
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Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior
Keinan, Anat; Kivetz, Ran - In: Journal of marketing research : JMR 45 (2008) 6, pp. 676-689
Persistent link: https://www.econbiz.de/10008148355