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Marketing performance measurement: which way is up?
Ambler, Tim; Kokkinaki, Flora - In: International journal of business performance management 2 (2000) 1-3, pp. 72-85
Persistent link: https://www.econbiz.de/10006041938
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Assessing Marketing Performance: Reasons for Metrics Selection
Ambler, Tim; Kokkinaki, Flora; Puntoni, Stefano - In: Journal of marketing management : MM 20 (2004) 3-4, pp. 475-498
Persistent link: https://www.econbiz.de/10006963904
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Measures of marketing success
Ambler, Tim; Kokkinaki, Flora - In: Journal of marketing management : MM 13 (1997) 7, pp. 665-678
Persistent link: https://www.econbiz.de/10006995508
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Advertising on the internet : perceptions of advertising agencies and marketing managers
Drossos, Dimitris A.; Fouskas, Konstantinos G.; … - In: International journal of internet marketing and … 6 (2011) 3, pp. 244-264
Persistent link: https://www.econbiz.de/10009850627
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Increasing advertising effectiveness through incongruity-based tactics: The moderating role of consumer involvement
Halkias, Georgios; Kokkinaki, Flora - In: Journal of marketing communications 19 (2013) 3, pp. 182-197
Persistent link: https://www.econbiz.de/10010138289
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Anticipating a regrettable purchase: Implications of erroneous affective forecasting for marketing planning
Sevdalis, Nick; Kokkinaki, Flora; Harvey, Nigel - In: Marketing intelligence & planning 26 (2008) 4, pp. 375-384
Persistent link: https://www.econbiz.de/10008065383
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Anticipating a regrettable purchase: Implications of erroneous affective forecasting for marketing planning
Sevdalis, Nick; Kokkinaki, Flora; Harvey, Nigel - In: Marketing intelligence & planning 26 (2008) 4-5, pp. 375-384
Persistent link: https://www.econbiz.de/10008099979
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How important is marketing efficiency?
Ambler, Tim - In: Marketing Review St. Gallen : die neue … 25 (2008) 2, pp. 4-7
Persistent link: https://www.econbiz.de/10009853917
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The Dark Side of Long-Term Relationships in Marketing Services
Grayson, Kent; Ambler, Tim - In: Journal of marketing research : JMR 36 (1999) 1, pp. 132-141
Persistent link: https://www.econbiz.de/10006667557
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MARKETING METRICS - ROI is dead: Now bury it - How can marketers provide accountability? ROI should not be used as an advertising metric -- It is seriously flawed. Profit and brand value should be key.
Ambler, Tim - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 8, pp. 43-45
Persistent link: https://www.econbiz.de/10006755088