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BIG PICTURE - Serving the World's Poor, Profitably - People at the bottom of the economic pyramid may not have much to spend, individually. Collectively, however, they represent a mighty source of largely untapped growth. Can your company afford to ignore a market 4 billion strong?

Prahalad, C.K.; Hammond, Allen - In: Harvard business review : HBR (2002), pp. 48-59

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