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Dahlén, Micael
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Rosengren, Sara
5
Lange, Fredrik
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3
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Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Journal of current issues and research in advertising : JCIRA
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International journal of advertising : the quarterly review of marketing communications
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Customer reactions to acquirer-dominant mergers and acquisitions
Thorbjørnsen, Helge
;
Dahlén, Micael
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10009801795
Saved in:
2
Judging a Magazine by Its Advertising: Exploring the Effects of Advertising Content on Perceptions of a Media Vehicle
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10010105390
Saved in:
3
A Disaster Is Contagious: How a Brand in Crisis Affects Other Brands - This article reports on two studies showing that a brand crisis changes consumer perceptions and the game rules of the entire product category. It provides implications for advertising, positioning, and tracking.
Dahlén, Micael
;
Lange, Fredrik
- In:
Journal of advertising research
46
(
2006
)
4
,
pp. 388-397
Persistent link: https://www.econbiz.de/10007600591
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4
A Rhetorical Question: What Is the Impact of Non-traditional Media for Low- and High-Reputation Brands?
Dahlén, Micael
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 13-25
Persistent link: https://www.econbiz.de/10008346604
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5
Long Live Creative Media Choice
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121
Persistent link: https://www.econbiz.de/10008255767
Saved in:
6
Advertising Creativity Matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10008107591
Saved in:
7
Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-68
Persistent link: https://www.econbiz.de/10008108971
Saved in:
8
Effects of Ad-Brand Incongruency
Dahlén, Micael
;
Lange, Fredrik
;
Sjödin, Henrik
; …
- In:
Journal of current issues and research in advertising : …
27
(
2005
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10008116031
Saved in:
9
THE MEDIUM AS A CONTEXTUAL CUE
Dahlén, Micael
- In:
Journal of advertising : official publication of the …
34
(
2005
)
3
,
pp. 89
Persistent link: https://www.econbiz.de/10008116210
Saved in:
10
Interference Effects of a Purchase on Subsequent Advertising Within the Category
Dahlén, Micael
;
Nordfält, Jens
- In:
Journal of current issues and research in advertising : …
26
(
2004
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008117187
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