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15
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Kahle, Lynn R.
10
Kahle, Lynn
5
Shoham, Aviv
4
Rose, Gregory
2
Rose, Gregory M.
2
Aiken, Damon
1
Batra, Rajeev
1
Boush, David M.
1
Bozman, Carl S.
1
Bruner II, Gordon C.
1
Derbaix, Christian
1
Hensel, Paul J.
1
Kropp, Fredric
1
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1
Limon, Yonca
1
Madrigal, Robert
1
Marshall, R.
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Journal of euro-marketing
5
Journal of advertising research
3
Journal of business research : JBR
2
International journal of sport management and marketing : IJSMM
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of international marketing
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Journal of the Academy of Marketing Science
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OLC EcoSci
ECONIS (ZBW)
36
USB Cologne (EcoSocSci)
10
RePEc
7
Other ZBW resources
5
EconStor
1
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1
Are You Old-School? A Scale for Measuring Sports Fans' Old-School Orientation - The Old School Scale developed in this study can be used to match celebrity athlete endorsers to target segments and, hence, create advertisements that are more effective.
Sukhdial, Ajay
;
Aiken, Damon
;
Kahle, Lynn
- In:
Journal of advertising research
42
(
2002
)
4
,
pp. 71-81
Persistent link: https://www.econbiz.de/10006508371
Saved in:
2
Evaluating Negative Information in Online Consumer Discussions: From Qualitative Analysis to Signal Detection
Boush, David M.
;
Kahle, Lynn
- In:
Journal of euro-marketing
11
(
2001
)
2
,
pp. 89
Persistent link: https://www.econbiz.de/10007169083
Saved in:
3
The New Paradigm Marketing Model
Kahle, Lynn
;
Marshall, R.
;
Kropp, Fredric
- In:
Journal of euro-marketing
12
(
2003
)
3-4
,
pp. 99-122
Persistent link: https://www.econbiz.de/10007155971
Saved in:
4
Economic versus Personal Future-Oriented Attitudes as Consumer Shopping Indicators
Kahle, Lynn
;
Shoham, Aviv
;
Rose, Gregory
;
Smith, Malcolm
; …
- In:
Journal of euro-marketing
12
(
2003
)
3-4
,
pp. 35-54
Persistent link: https://www.econbiz.de/10007155974
Saved in:
5
Introduction
Kahle, Lynn
- In:
Journal of euro-marketing
12
(
2003
)
3-4
,
pp. 1-4
Persistent link: https://www.econbiz.de/10007155977
Saved in:
6
Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)
Derbaix, Christian
;
Kahle, Lynn R.
;
Merunka, Dwight
; …
- In:
Journal of business research : JBR
57
(
2004
)
6
,
pp. 633-634
Persistent link: https://www.econbiz.de/10006718610
Saved in:
7
Practitioners of Risky Sports
Shoham, Aviv
;
Rose, Gregory M.
;
Kahle, Lynn R.
- In:
Journal of business research : JBR
47
(
2000
)
3
,
pp. 237
Persistent link: https://www.econbiz.de/10006729465
Saved in:
8
OBSERVATIONS: Role-Relaxed Consumers: Empirical Evidence
Kahle, Lynn R.
- In:
Journal of advertising research
35
(
1995
)
3
,
pp. 59
Persistent link: https://www.econbiz.de/10006533204
Saved in:
9
OBSERVATIONS: Role-Relaxed Consumers: A Trend of the Nineties
Kahle, Lynn R.
- In:
Journal of advertising research
35
(
1995
)
2
,
pp. 66
Persistent link: https://www.econbiz.de/10006534057
Saved in:
10
Predicting Vacation Activity Preferences on the Basis of Value-System Segmentation
Madrigal, Robert
;
Kahle, Lynn R.
- In:
Journal of travel research : a quarterly publication of …
32
(
1994
)
3
,
pp. 22-28
Persistent link: https://www.econbiz.de/10006946291
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