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Executive Summaries - The Impact of Task Definition on Store-Attribute Saliences and Store Choice
Kenhove, Patrick Van; Waterschoot, Wlater Van; Wulf, … - In: Journal of retailing 75 (1999) 1, pp. 125
Persistent link: https://www.econbiz.de/10006626893
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The Influence of Topic Involvement on Mail-Survey Response Behavior
Kenhove, Patrick Van; Wijnen, Katrien; Wulf, Kristof De - In: Psychology & marketing 19 (2002) 3, pp. 293-302
Persistent link: https://www.econbiz.de/10006975191
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The Relationship between Consumers' Unethical Behavior and Customer Loyalty in a Retail Environment
Van Kenhove, Patrick; De Wulf, Kristof; Steenhaut, Sarah - In: Journal of business ethics : JOBE 44 (2003) 4, pp. 261-278
Persistent link: https://www.econbiz.de/10006889562
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Consumer learning and its impact on store format selection
van Waterschoot, Walter; Kumar Sinha, Piyush; Van … - In: Journal of retailing and consumer services 15 (2008) 3, pp. 194-210
Persistent link: https://www.econbiz.de/10007914433
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Is gender stereotyping in advertising more prevalent in masculine countries?: A cross-national analysis
Odekerken-Schröder, Gaby; Wulf, Kristof De; Hofstee, … - In: International marketing review 19 (2002) 4-5, pp. 408-435
Persistent link: https://www.econbiz.de/10006262094
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Is gender stereotyping in advertising more prevalent in masculine countries?: A cross-national analysis
Odekerken-Schröder, Gaby; Wulf, Kristof De; Hofstee, … - In: International marketing review 19 (2002) 4, pp. 408
Persistent link: https://www.econbiz.de/10006262908
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Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
Wulf, Kristof De; Odekerken-Schröder, Gaby; Iacobucci, Dawn - In: Journal of marketing 65 (2001) 4, pp. 33-50
Persistent link: https://www.econbiz.de/10005947035
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Strengthening outcomes of retailer-consumer relationships - The dual impact of relationship marketing tactics and consumer personality
Odekerken-Schröder, Gaby; De Wulf, Kristof; … - In: Journal of business research : JBR 56 (2003) 3, pp. 177-190
Persistent link: https://www.econbiz.de/10006721348
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The Opening and Reading Behavior of Business-to-Business Direct Mail
De Wulf, Kristof; Hoekstra, Janny C.; Commandeur, Harry R. - In: Industrial marketing management : the international … 29 (2000) 2, pp. 133-146
Persistent link: https://www.econbiz.de/10006291126
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A new measure of brand personality
Geuens, Maggie; Weijters, Bert; De Wulf, Kristof - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 97-107
Persistent link: https://www.econbiz.de/10008262302