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Blattberg, Robert C.
9
Deighton, John
2
Fox, Edward J.
2
Rossi, Peter E.
2
Thomas, Jacquelyn S.
2
Briesch, Richard
1
Briesch, Richard A.
1
Dillon, William R.
1
Getz, Gary
1
Hansen, Karsten T.
1
Kim, Byong-Do
1
Kim, Byung-Do
1
Singh, Vishal P.
1
Verhoef, Peter C.
1
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Journal of marketing research : JMR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
M & O : tijdschr. voor organisatiekunde en sociaal beleid
1
Operations research, Management science : OR MS ; the international literature digest
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OLC EcoSci
ECONIS (ZBW)
58
RePEc
20
USB Cologne (EcoSocSci)
5
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1
Recapturing Lost Customers
Thomas, Jacquelyn S.
;
Blattberg, Robert C.
;
Fox, Edward J.
- In:
Journal of marketing research : JMR
41
(
2004
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10006648039
Saved in:
2
Modeling the distribution of price sensitivity and implications for optimal retail pricing
Kim, Byung-Do
;
Blattberg, Robert C.
;
Rossi, Peter E.
- In:
Operations research, Management science : OR MS ; the …
35
(
1995
)
5
,
pp. 527-528
Persistent link: https://www.econbiz.de/10006532447
Saved in:
3
How Promotions Work
Blattberg, Robert C.
;
Briesch, Richard
;
Fox, Edward J.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. G122
Persistent link: https://www.econbiz.de/10006936049
Saved in:
4
Boekbesprekingen - Customer Equity
Blattberg, Robert C.
;
Getz, Gary
;
Thomas, Jacquelyn S.
; …
- In:
M & O : tijdschr. voor organisatiekunde en sociaal beleid
56
(
2002
)
3
,
pp. 80-83
Persistent link: https://www.econbiz.de/10006034273
Saved in:
5
MANAGE MARKETING BY THE CUSTOMER EQUITY TEST
Blattberg, Robert C.
;
Deighton, John
- In:
Harvard business review : HBR
74
(
1996
)
4
,
pp. 136-145
Persistent link: https://www.econbiz.de/10005987047
Saved in:
6
Modeling the Distribution of Price Sensitivity and Implications for Optimal Retail Pricing
Kim, Byong-Do
;
Blattberg, Robert C.
;
Rossi, Peter E.
- In:
Journal of business & economic statistics : JBES ; a …
13
(
1995
)
3
,
pp. 291-304
Persistent link: https://www.econbiz.de/10008223660
Saved in:
7
Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies
Briesch, Richard A.
;
Dillon, William R.
;
Blattberg, …
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 618
Persistent link: https://www.econbiz.de/10008110485
Saved in:
8
Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter
Singh, Vishal P.
;
Hansen, Karsten T.
;
Blattberg, Robert C.
- In:
Marketing science : the marketing journal of the …
25
(
2006
)
5
,
pp. 457-476
Persistent link: https://www.econbiz.de/10007376826
Saved in:
9
Aus rentablen Kunden vollen Nutzen ziehen
Blattberg, Robert C.
;
Deighton, John
- In:
Harvard-Business-Manager : das Wissen der Besten
19
(
1997
)
1
,
pp. 24-34
Persistent link: https://www.econbiz.de/10007072202
Saved in:
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