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Dawson, C.
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Business strategy review
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International journal of advertising : the quarterly review of marketing communications
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1
Customer Responsiveness: Getting it Fast and Right Through Impatience and Intolerance
Meehan, S.
;
Dawson, C.
- In:
Business strategy review
13
(
2002
)
4
,
pp. 26-37
Persistent link: https://www.econbiz.de/10007162355
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Television Advertising: In Need of Reinvention?
Dawson, C.
- In:
International journal of advertising : the quarterly …
15
(
1996
)
4
,
pp. 302-313
Persistent link: https://www.econbiz.de/10008123664
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