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Krishnamurthi, Lakshman
13
Rangaswamy, Arvind
3
Papatla, Purushottam
2
Park, Sehoon
2
Raj, S.P.
2
Shankar, Venkatesh
2
Briesch, Richard A.
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Journal of marketing research : JMR
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of retailing
2
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OLC EcoSci
ECONIS (ZBW)
30
RePEc
19
USB Cologne (EcoSocSci)
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1
Customizing Promotions in Online Stores
Zhang, Jie
;
Krishnamurthi, Lakshman
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
4
,
pp. 561-578
Persistent link: https://www.econbiz.de/10006880685
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2
Accounting for heterogeneity and dynamics in the loyalty-price sensitivity relationship
Krishnamurthi, Lakshman
;
Papatla, Purushottam
- In:
Journal of retailing
79
(
2003
)
2
,
pp. 121
Persistent link: https://www.econbiz.de/10006613386
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3
Relating Price Sensitivity to Retailer Promotional Variables and Pricing Policy: An Empirical Analysis
Shankar, Venkatesh
;
Krishnamurthi, Lakshman
- In:
Journal of retailing
72
(
1996
)
3
,
pp. 249-272
Persistent link: https://www.econbiz.de/10006633156
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4
Ahierarchical elimination modeling approach for market structureanalysis
Park, Sehoon
;
Jain, Dipak
;
Krishnamurthi, Lakshman
- In:
European journal of operational research : EJOR
111
(
1998
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10006669392
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5
Unique Inter-Brand Effects of Price on Brand Choice
Krishnamurthi, Lakshman
;
Raj, S.P.
;
Sivakumar, K.
- In:
Journal of business research : JBR
34
(
1995
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10006741442
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6
Analysis of New Product Diffusion Using a Four-segment Trial-repeat Model
Hahn, Minhi
;
Park, Sehoon
;
Krishnamurthi, Lakshman
; …
- In:
Marketing science : the marketing journal of the …
13
(
1994
)
3
,
pp. 224-247
Persistent link: https://www.econbiz.de/10006942085
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7
Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers
Shankar, Venkatesh
;
Carpenter, Gregory S.
; …
- In:
Journal of marketing research : JMR
35
(
1998
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10006671487
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8
Comparative Analysis of Reference Price Models
Briesch, Richard A.
;
Krishnamurthi, Lakshman
;
Mazumdar, …
- In:
Journal of consumer research : JCR ; an …
24
(
1997
)
2
,
pp. 202-214
Persistent link: https://www.econbiz.de/10006673237
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9
Measuring the Dynamic Effects of Promotions on Brand Choice
Papatla, Purushottam
;
Krishnamurthi, Lakshman
- In:
Journal of marketing research : JMR
33
(
1996
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10006677296
Saved in:
10
Equity Estimation and Assessing Market Response: A Rejoinder
Rangaswamy, Arvind
;
Krishnamurthi, Lakshman
- In:
Journal of marketing research : JMR
32
(
1995
)
4
,
pp. 480-485
Persistent link: https://www.econbiz.de/10006679924
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