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Using Steiner's dual-stage mod...
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Farris, Paul W.
12
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7
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4
Ailawadi, Kusum L.
3
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3
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2
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OLC EcoSci
ECONIS (ZBW)
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Executive education programs go back to school
Farris, Paul W.
;
Haskins, Mark E.
;
Yemen, Gerry
- In:
The journal of management development
22
(
2003
)
9-10
,
pp. 784-795
Persistent link: https://www.econbiz.de/10006884933
Saved in:
2
Executive education programs go back to school
Farris, Paul W.
;
Haskins, Mark E.
;
Yemen, Gerry
- In:
The journal of management development
22
(
2003
)
9
,
pp. 784-795
Persistent link: https://www.econbiz.de/10006886342
Saved in:
3
Market Power and Performance: A Cross-Industry Analysis of Manufacturers and Retailers
Ailawadi, Kusum L.
;
Borin, Norm
;
Farris, Paul W.
- In:
Journal of retailing
71
(
1995
)
3
,
pp. 211-248
Persistent link: https://www.econbiz.de/10006635499
Saved in:
4
The 1980s - Overcontrol in Advertising Experiments - June-July 1984, Volume 24, No. 3, pages 37-42 - Farris and Reibstein argue that state-of-the-art experiments over-control the environment and hence may mismeasure the effects of advertising.
Farris, Paul W.
;
Relbstein, David J.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 73-78
Persistent link: https://www.econbiz.de/10006514301
Saved in:
5
Market Share and Distribution: A Generalization, A Speculation, and Some Implications
Reibstein, David J.
;
Farris, Paul W.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. G190
Persistent link: https://www.econbiz.de/10006936042
Saved in:
6
Dynamic Strategic Thinking
Dickson, Peter R.
;
Farris, Paul W.
;
Verbeke, Willem J.M.I.
- In:
Journal of the Academy of Marketing Science
29
(
2001
)
3
,
pp. 216-237
Persistent link: https://www.econbiz.de/10006152081
Saved in:
7
Using Steiner's Dual-Stage Model to Develop Better Measures of Retail Distribution
Farris, Paul W.
- In:
The antitrust bulletin : the journal of American and …
49
(
2004
)
4
,
pp. 941-954
Persistent link: https://www.econbiz.de/10006164357
Saved in:
8
Market share and ROI: Observing the effect of unobserved variables
Ailawadi, Kusum L.
;
Farris, Paul W.
;
Parry, Mark E.
- In:
International journal of research in marketing : IJRM ; …
16
(
1999
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10006196036
Saved in:
9
Share and Growth Are Not Good Predictors of the Advertising and Promotion-Sales Ratio
Ailawadi, Kusum L.
;
Farris, Paul W.
;
Parry, Mark E.
- In:
Journal of marketing
58
(
1994
)
1
,
pp. 86-97
Persistent link: https://www.econbiz.de/10006002323
Saved in:
10
Executive education programs go back to school
Farris, Paul W.
;
Haskins, Mark E.
;
Yemen, Gerry
- In:
Human resources abstracts : an international …
39
(
2004
)
3
Persistent link: https://www.econbiz.de/10007806057
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