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Marketing Science in a Changing Environment
Silk, Alvin J. - In: Journal of marketing research : JMR 30 (1993) 4, pp. 401-404
Persistent link: https://www.econbiz.de/10006690581
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Intermedia Substitutability and Market Demand by National Advertisers
Silk, Alvin J.; Klein, Lisa R.; Berndt, Ernst R. - In: Review of industrial organization : RIO 20 (2002) 4, pp. 323-348
Persistent link: https://www.econbiz.de/10006086675
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ECONOMIC FACTORS UNDERLYING THE UNBUNDLING OF ADVERTISING AGENCY SERVICES
Arzaghi, Mohammad; Berndt, Ernst R.; Davis, James C.; … - 2008
Persistent link: https://www.econbiz.de/10008109661
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The Emerging Position of the Internet as an Advertising Medium
Silk, Alvin J.; Klein, Lisa R.; Berndt, Ernst R. - In: Netnomics 3 (2001) 2, pp. 129-148
Persistent link: https://www.econbiz.de/10008119797
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Knowledge Spillovers and Growth in the Disagglomeration of the US Advertising-Agency Industry
King Iii, Charles; Silk, Alvin J.; Ketelhöhn, Niels - In: Journal of economics & management strategy : JEMS 12 (2003) 3, pp. 327-362
Persistent link: https://www.econbiz.de/10007158315
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COSTS, INSTITUTIONAL MOBILITY BARRIERS, AND MARKET STRUCTURE: ADVERTISING AGENCIES AS MULTIPRODUCT FIRMS
Silk, Alvin J.; Berndt, Ernst R. - 1994
Persistent link: https://www.econbiz.de/10007010871
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Special Issue on Marketing's Information Technology Revolution: Implications for Consumer Welfare and Economic Performance - Overview of the Special Issue -- Marketing's Information Technology Revolution: Implications for Consumer Welfare and Economic Performance
Sappington, David; Silk, Alvin J. - In: Journal of public policy & marketing : JPP & M ; an … 22 (2003) 1, pp. 3
Persistent link: https://www.econbiz.de/10007032606
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SCALE AND SCOPE ECONOMIES IN THE GLOBAL ADVERTISING AND MARKETING SERVICES BUSINESS
Silk, Alvin J.; Berndt, Ernst R. - 2003
Persistent link: https://www.econbiz.de/10006967251
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INTERMEDIA SUBSTITUTABILITY AND MARKET DEMAND BY NATIONAL ADVERTISERS - WORKING PAPER
Silk, Alvin J.; Klein, Lisa R.; Berndt, Ernst R. - 2001
Persistent link: https://www.econbiz.de/10006976377
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Holding company cost economies in the global advertising and marketing services business
Silk, Alvin J.; Berndt, Ernst R. - In: Review of marketing science 2 (2004) 5, pp. 1-48
Persistent link: https://www.econbiz.de/10009932575