Narrow search
Showing 1 - 10 of 35
Cover Image
Searching the web for global brands: how American brands standardise their web sites in Europe
Okazaki, Shintaro - In: European journal of marketing : EJM 39 (2005) 1, pp. 87-109
Persistent link: https://www.econbiz.de/10006075857
Cover Image
Effects of displacement-reinforcement between traditional media, PC internet and mobile internet: A quasi-experiment in Japan
Okazaki, Shintaro; Hirose, Morikazu - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 77-104
Persistent link: https://www.econbiz.de/10008212354
Cover Image
THE MOBILE MOMENT - The Tactical Use of Mobile Marketing: How Adolescents' Social Networking Can Best Shape Brand Extensions
Okazaki, Shintaro - In: Journal of advertising research 49 (2009) 1, pp. 12-26
Persistent link: https://www.econbiz.de/10008241773
Cover Image
Benchmarking the Use of QR Code in Mobile Promotion: Three Studies in Japan
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising research 52 (2012) 1, pp. 102-118
Persistent link: https://www.econbiz.de/10009962928
Cover Image
Who Standardizes Advertising More Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries' Advertising Practices in the European Union
Taylor, Charles R.; Okazaki, Shintaro - In: Journal of international marketing 14 (2006) 1, pp. 98
Persistent link: https://www.econbiz.de/10007225588
Cover Image
Assessing gender differences in quick response code loyalty promotion acceptance
Okazaki, Shintaro; Navarro, Angeles; Lpez-Nicolas, Carolina - In: The service industries journal 33 (2013) 12, pp. 1165-1177
Persistent link: https://www.econbiz.de/10010170122
Cover Image
Perceived Ubiquity in Mobile Services
Okazaki, Shintaro; Mendez, Felipe - In: Journal of interactive marketing : a quarterly … 27 (2013) 2, pp. 98-111
Persistent link: https://www.econbiz.de/10010109603
Cover Image
Cross-media integration of QR code : a preliminary exploration
Okazaki, Shintaro; Navarro, Angeles; Campo, Sara - In: Journal of electronic commerce research : JECR 14 (2013) 2, pp. 137-148
Persistent link: https://www.econbiz.de/10010184800
Cover Image
La propensión al cotilleo sobre la transmisión de información promocional en las redes sociales
Okazaki, Shintaro; Rubio, Natalia; Campo, Sara - In: Universia business review : revista trimestral de … 39 (2013), pp. 32-49
Persistent link: https://www.econbiz.de/10010185613
Cover Image
Cross-cultural advertising research: where we have been and where we need to go
Okazaki, Shintaro; Mueller, Barbara - In: International marketing review 24 (2007) 5, pp. 499-518
Persistent link: https://www.econbiz.de/10007797765