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Fetscherin, Marc
19
Alon, Ilan
6
Toncar, Mark
3
Johnson, James P.
2
Lattemann, Christoph
2
Pillania, Rajesh K.
2
Sardy, Marc
2
Chang, Julian
1
Gugler, Philippe
1
Knolmayer, Gerhard
1
Li, Shaomin
1
McIntyre, John R.
1
Rothschild, Norman Harry
1
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European journal of marketing : EJM
2
International journal of Chinese culture and management : IJCCM
2
International marketing review
2
Multinational business review
2
Asian business & management
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
European journal of international management : EJIM
1
Harvard-Business-Manager : das Wissen der Besten
1
International business review : the official journal of the European International Business Academy
1
JMM : the international journal on media management
1
Journal of electronic commerce research : JECR
1
Journal of global marketing
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OLC EcoSci
ECONIS (ZBW)
56
Other ZBW resources
21
RePEc
2
BASE
1
USB Cologne (EcoSocSci)
1
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1
Importance of cultural and risk aspects in music piracy : a cross-national comparison among university students
Fetscherin, Marc
- In:
Journal of electronic commerce research : JECR
10
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10009889430
Saved in:
2
Export competitiveness patterns in Indian industries
Fetscherin, Marc
;
Pillania, Rajesh K.
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 188-206
Persistent link: https://www.econbiz.de/10010005358
Saved in:
3
Assessing the export competitiveness of Chinese industries
Fetscherin, Marc
;
Alon, Ilan
;
Johnson, James P.
- In:
Asian business & management
9
(
2010
)
3
,
pp. 401-424
Persistent link: https://www.econbiz.de/10009868111
Saved in:
4
Corporate branding: an interdisciplinary literature review
Fetscherin, Marc
;
Usunier, Jean-Claude
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 733-754
Persistent link: https://www.econbiz.de/10009974232
Saved in:
5
The importance of historical Tang dynasty for place branding the contemporary city Xi'an
Rothschild, Norman Harry
;
Alon, Ilan
;
Fetscherin, Marc
- In:
Journal of management history : JMH
18
(
2012
)
1
,
pp. 96-105
Persistent link: https://www.econbiz.de/10009816354
Saved in:
6
A study of visual puffery in fragrance advertising: Is the message sent stronger than the actual scent?
Toncar, Mark
;
Fetscherin, Marc
- In:
European journal of marketing : EJM
46
(
2012
)
1
,
pp. 52-73
Persistent link: https://www.econbiz.de/10009830302
Saved in:
7
The globalization of Chinese enterprises
Lattemann, Christoph
;
Alon, Ilan
;
Chang, Julian
; …
- In:
Thunderbird international business review
54
(
2012
)
2
,
pp. 145-154
Persistent link: https://www.econbiz.de/10009834922
Saved in:
8
Geely motors : a Chinese automaker enters international markets
Alon, Ilan
;
Fetscherin, Marc
;
Sardy, Marc
- In:
International journal of Chinese culture and management …
1
(
2007/08
)
4
,
pp. 489-498
Persistent link: https://www.econbiz.de/10009888665
Saved in:
9
Chinese brands : the build or buy considerations
Fetscherin, Marc
;
Sardy, Marc
- In:
International journal of Chinese culture and management …
1
(
2007/08
)
4
,
pp. 418-438
Persistent link: https://www.econbiz.de/10009888669
Saved in:
10
Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc
;
Toncar, Mark
- In:
Multinational business review
17
(
2009
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10009889606
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1
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