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Ethical Decision-Making in Corporate Entrepreneurial Organizations
Chau, Lewis Long-fung; Siu, Wai-sum - In: Journal of business ethics : JOBE 23 (2000) 4, pp. 365-376
Persistent link: https://www.econbiz.de/10006910217
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Marketing activities and performance - A comparison of the Internet-based and traditional small firms in Taiwan
Siu, Wai-sum - In: Industrial marketing management : the international … 31 (2002) 2, pp. 177
Persistent link: https://www.econbiz.de/10006269876
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Small firm marketing: A comparison of Eastern and Western marketing practices
Siu, Wai-Sum; Kirby, David - In: Asia Pacific journal of management : APJM ; a … 16 (1999) 2, pp. 259-274
Persistent link: https://www.econbiz.de/10006388897
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An institutional analysis of the new product development process of small and medium enterprises (SMEs) in China, Hong Kong and Taiwan
Siu, Wai-sum; Lin, Tingling; Fang, Wenchang; Liu, Zhi-Chao - In: Industrial marketing management : the international … 35 (2006) 3, pp. 323-335
Persistent link: https://www.econbiz.de/10006228385
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Cyber Dimensions: Teaching Marketing Research With the Internet
Siu, Wai-Sum; Chau, Lewis Long-Fung - In: Journal of education for business 74 (1998) 1, pp. 44-49
Persistent link: https://www.econbiz.de/10006419796
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International Perspective: Teaching Statistical Analysis in the Market Research Course at Tertiary Institutions in Hong Kong
Tam, Kam-Chuen; Siu, Wai-Sum - In: Journal of education for business 71 (1996) 5, pp. 300-304
Persistent link: https://www.econbiz.de/10006420562
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Book Reviews - Small and Medium Enterprises in Distress: Thailand, the East Asian Crisis and Beyond
Regnier, P.; Siu, Wai-Sum - In: Asia Pacific business review 9 (2002) 1, pp. 107
Persistent link: https://www.econbiz.de/10006031170
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Market Entry Mode Selection: The Experience of Small Hong Kong Firms Investing in China
Shi, Yi-Zheng; Ho, Po-Yuk; Siu, Wai-Sum - In: Asia Pacific business review 8 (2001) 1, pp. 19-41
Persistent link: https://www.econbiz.de/10006036917
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Approaches to small firm marketing: A critique
Siu, Wai-sum; Kirby, David A. - In: European journal of marketing : EJM 32 (1998) 1-2, pp. 40-60
Persistent link: https://www.econbiz.de/10006098742
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Country-of-Origin Effects on Product Evaluations: The Case of Chinese Consumers in Hong Kong
Siu, Wai-sum; Chan, Carmen Hau-Ming - In: Journal of international marketing and marketing research 22 (1997) 3, pp. 115-122
Persistent link: https://www.econbiz.de/10006996730