Narrow search
Showing 1 - 10 of 91
Cover Image
FEATURES - Split-Questionnaire Designs: A New Tool in Survey Designs and Panel Management - Shorter surveys ease the burden on respondents and help generate quality results.
Vriens, Marco; Wedel, Michel; Sándor, Zsolt - In: Marketing research : a magazine of management and … 13 (2001) 2, pp. 14-19
Persistent link: https://www.econbiz.de/10007113297
Cover Image
Utility Covariances and Context Effects in Conjoint MNP Models - In conjoint choice choose your context carefully
Haaijer, Rinus; Wedel, Michel; Vriens, Marco; Wansbeek, Tom - In: Marketing science : the marketing journal of the … 17 (1998) 3, pp. 236-252
Persistent link: https://www.econbiz.de/10006916292
Cover Image
Metric Conjoint Segmentation Methods: A Monte Carlo Comparison
Vriens, Marco; Wedel, Michel; Wilms, Tom - In: Journal of marketing research : JMR 33 (1996) 1, pp. 73-85
Persistent link: https://www.econbiz.de/10006677292
Cover Image
Profile Construction in Experimental Choice Designs for Mixed Logit Models - The construction of designs for mixed logit models and their superior performance in a wide variety of situations.
Sándor, Zsolt; Wedel, Michel - In: Marketing science : the marketing journal of the … 21 (2002) 4, pp. 455-475
Persistent link: https://www.econbiz.de/10006891962
Cover Image
Heterogeneous Conjoint Choice Designs
Sándor, Zsolt; Wedel, Michel - In: Journal of marketing research : JMR 42 (2005) 2, pp. 210-218
Persistent link: https://www.econbiz.de/10006644317
Cover Image
Designing Conjoint Choice Experiments Using Managers' Prior Beliefs
Sándor, Zsolt; wedel, Michel - In: Journal of marketing research : JMR 38 (2001) 4, pp. 430-444
Persistent link: https://www.econbiz.de/10006656377
Cover Image
Verbeteren van direct mail respons
Vriens, M.; Hoekstra, J.C.; Bult, J.R. - In: Tijdschrift voor marketing : maandblad van het … 28 (1994) 7-8, pp. 35-40
Persistent link: https://www.econbiz.de/10006600461
Cover Image
Optimaliseren van direct mailkenmerken
Hoekstra, J.C.; Vriens, M. - In: Tijdschrift voor marketing : maandblad van het … 28 (1994) 2, pp. 44-51
Persistent link: https://www.econbiz.de/10006600537
Cover Image
Het meten van kwaliteit bij diensten
Boerkamp, E.J.C.; Vriens, M. - In: Tijdschrift voor marketing : maandblad van het … 27 (1993) 7-8, pp. 19-24
Persistent link: https://www.econbiz.de/10006603802
Cover Image
Het optimaliseren van dienstverlening
Vriens, M.; Boerkamp, E.J.C. - In: Maandblad voor accountancy en bedrijfseconomie : MAB 67 (1993) 12, pp. 599-612
Persistent link: https://www.econbiz.de/10006358641