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"Listening In" to Find and Explore New Combinations of Customer Needs
Urban, Glen L.; Hauser, John R. - In: Journal of marketing 68 (2004) 2, pp. 72-87
Persistent link: https://www.econbiz.de/10005927927
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Premarket Forecasting of Really-New Products
Urban, Glen L.; Weinberg, Bruce D.; Hauser, John R. - In: Journal of marketing 60 (1996) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10005989530
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Fast Polyhedral Adaptive Conjoint Estimation - Polyhedral methods provide new opportunities for question design and estimation in partial-profile conjoint analysis.
Toubia, Olivier; Simester, Duncan I.; Hauser, John R.; … - In: Marketing science : the marketing journal of the … 22 (2003) 3, pp. 273-303
Persistent link: https://www.econbiz.de/10006885939
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Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence - More frequently advertised sales or deeper discounts? It is all about a store's positioning!
Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 74-96
Persistent link: https://www.econbiz.de/10006895950
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Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Consistent Assortment Provision and Service Provision in a Retail Environment - How competing retailers should provide value depends on their decision as to whether or not to have a consistent product assortment.
Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 54-73
Persistent link: https://www.econbiz.de/10006895951
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Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility - A credibly high credit limit increases consumer spending, but an incredibly high limit does not.
Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 32-53
Persistent link: https://www.econbiz.de/10006895952
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Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Editorial: The Mission of Marketing Science
Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10006895954
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Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis
Toubia, Olivier; Hauser, John R.; Simester, Duncan I. - In: Journal of marketing research : JMR 41 (2004) 1, pp. 116-131
Persistent link: https://www.econbiz.de/10006648033