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Sustainable Pioneering Advantage? Profit Implications of Market Entry Order - Pioneering advantage: It's in demand, but what does it cost?
Boulding, William; Christen, Markus - In: Marketing science : the marketing journal of the … 22 (2003) 3, pp. 371-392
Persistent link: https://www.econbiz.de/10006885935
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Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory
Christen, Markus; Iyer, Ganesh; Soberman, David - In: Journal of marketing 70 (2006) 1, pp. 137
Persistent link: https://www.econbiz.de/10005918549
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Research Note#8212Cost Uncertainty Is Bliss: The Effect of Competition on the Acquisition of Cost Information for Pricing New Products
Christen, Markus - In: Management science : journal of the Institute for … 51 (2005) 4, pp. 668-676
Persistent link: https://www.econbiz.de/10006078002
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Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model
Christen, Markus; Gupta, Sachin; Porter, John C.; … - In: Journal of marketing research : JMR 34 (1997) 3, pp. 322-334
Persistent link: https://www.econbiz.de/10006673520
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Competitive Pricing of Information: A Longitudinal Experiment
Christen, Markus; Sarvary, Miklos - In: Journal of marketing research : JMR 44 (2007) 1, pp. 42-56
Persistent link: https://www.econbiz.de/10007596666
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Pioneering Plus a Broad Product Line Strategy: Higher Profits or Deeper Losses?
Boulding, William; Christen, Markus - In: Management science : journal of the Institute for … 55 (2009) 6, pp. 958-967
Persistent link: https://www.econbiz.de/10008261194
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Disentangling Pioneering Cost Advantages and Disadvantages
Boulding, William; Christen, Markus - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 699-716
Persistent link: https://www.econbiz.de/10008094133
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The (Limited) Space for Justice in Social Animals
Christen, Markus; Glock, Hans-Johann - In: Social justice research 25 (2012) 3, pp. 298-327
Persistent link: https://www.econbiz.de/10010018155
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Optimal Market Intelligence Strategy When Management Attention Is Scarce
Christen, Markus; Boulding, William; Staelin, Richard - In: Management science : journal of the Institute for … 55 (2009) 4, pp. 526-538
Persistent link: https://www.econbiz.de/10008239005