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Chief Balancing Officer : der Chief Balancing Officer als Treiber im Prozess der Performanceverbesserung
Mosimann, Roland; Mosimann, Patrick; Dussault, Meg - In: Journal of performance management 1 (2007) 2, pp. 17-21
Persistent link: https://www.econbiz.de/10009069741
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The investment advisor to the business : how information sweet spots in marketing can mean better performance management
Mosimann, Roland; Mosimann, Patrick; Dussault, Meg - In: Journal of performance management 1 (2007) 1, pp. 18-21
Persistent link: https://www.econbiz.de/10009069745
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MARKETING STRATEGY - The stakes are increasing in marketing effectiveness - To get budgets past the CFO, you need a strong case. Here's how profit pool analysis can help build a cogent story and a valuable planning tool.
Mosimann, Patrick - In: ADMAP : for decisionmakers in advertising, marketing, … 41 (2006) 1, pp. 41-43
Persistent link: https://www.econbiz.de/10006748365