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Strategic planning and performance: Extending the debate
Rudd, John M.; Greenley, Gordon E.; Beatson, Amanda T.; … - In: Journal of business research : JBR 61 (2008) 2, pp. 99-108
Persistent link: https://www.econbiz.de/10007893895
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Strategic planning and performance: Extending the debate
Rudd, John M.; Greenley, Gordon E.; Beatson, Amanda T.; … - In: Journal of business research : JBR 61 (2008) 2, pp. 99-109
Persistent link: https://www.econbiz.de/10008880240
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Internal market orientation and market-oriented behaviours
Lings, Ian N.; Greenley, Gordon E. - In: Journal of service management 21 (2010) 3, pp. 321-344
Persistent link: https://www.econbiz.de/10008426064
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Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets
Greenley, Gordon E.; Hooley, Graham J.; Rudd, John M. - In: Journal of business research : JBR 58 (2005) 11, pp. 1483-1494
Persistent link: https://www.econbiz.de/10006714954
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B ORGANIZATIONAL BEHAVIOR - Market orientation in a multiple stakeholder orientation context: Implications for marketing capabilities and assets - Bz:140
Greenley, Gordon E.; Hooley, Graham J.; Rudd, John M. - In: Operations research, Management science : OR MS ; the … 46 (2006) 3, pp. 28141
Persistent link: https://www.econbiz.de/10007279705
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Strategic planning differences among different multiple stakeholder orientation profiles
Greenley, Gordon E.; Hooley, Graham J.; Broderick, Amanda J. - In: Journal of strategic marketing 12 (2004) 3, pp. 163-182
Persistent link: https://www.econbiz.de/10007229477
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Antecedents to strategic flexibility: Management cognition, firm resources and strategic options
Combe, Ian A.; Rudd, John M.; Leeflang, Peter S.H.; … - In: European journal of marketing : EJM 46 (2012) 10, pp. 1320-1340
Persistent link: https://www.econbiz.de/10010023235
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Internal market orientation - Construct and consequences
Lings, Ian N. - In: Journal of business research : JBR 57 (2004) 4, pp. 405-413
Persistent link: https://www.econbiz.de/10006718855
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Special issue on European research in service marketing
Lemmink, Jos G.A.M.; Botschen, Günther; Lings, Ian N. - In: Journal of business research : JBR 57 (2004) 4, pp. 372-373
Persistent link: https://www.econbiz.de/10006718858
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Internal Marketing and Customer Roger Driven Wavefronts
Brooks, F.; Lings, Ian N.; Botschen, Martina A. - In: The service industries journal 19 (1999) 4, pp. 49-67
Persistent link: https://www.econbiz.de/10006292050