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Internationalisation and sport branding strategy : a French perception of the Big Four brands
Chanavat, Nicolas; Bodet, Guillaume - In: Qualitative market research : an international journal 12 (2009) 4, pp. 460-481
Persistent link: https://www.econbiz.de/10009853839
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Do fans care about hot dogs? : a satisfaction analysis of French ice hockey spectators
Bodet, Guillaume; Bernache-Assollant, Iouri - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 15-37
Persistent link: https://www.econbiz.de/10009869576
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Brand social representations : strategic perspectives for a fitness club
Bodet, Guillaume; Meurgey, Bernard; Lacassagne, … - In: International journal of sport management and marketing … 5 (2009) 4, pp. 369-383
Persistent link: https://www.econbiz.de/10009869592
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Olympic marketing
Bodet, Guillaume - In: European Sport management quarterly : ESMQ 13 (2013) 2, pp. 264-267
Persistent link: https://www.econbiz.de/10010103041
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Customer satisfaction and loyalty in service: Two concepts, four constructs, several relationships
Bodet, Guillaume - In: Journal of retailing and consumer services 15 (2008) 3, pp. 156-162
Persistent link: https://www.econbiz.de/10007914436
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Loyalty in Sport Participation Services: An Examination of the Mediating Role of Psychological Development
Bodet, Guillaume - In: Journal of sport management : the official journal of … 26 (2012) 1, pp. 30-43
Persistent link: https://www.econbiz.de/10009835640
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Segmenting sport spectators : construction and preliminary validation of the Sporting Event Experience Search (SEES) scale
Bouchet, Patrick; Bodet, Guillaume; Bernache-Assollant, … - In: Sport management review 14 (2011) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10009890490
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Consumer loyalty in sport spectatorship services: The relationships with consumer satisfaction and team identification
Bodet, Guillaume; Bernache‐Assollant, Iouri - In: Psychology & marketing 28 (2011) 8, pp. 781-803
Persistent link: https://www.econbiz.de/10009165335
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International place branding through sporting events: a British perspective of the 2008 Beijing Olympics
Bodet, Guillaume; Lacassagne, Marie-Franoise - In: European Sport management quarterly : ESMQ 12 (2012) 4, pp. 357-375
Persistent link: https://www.econbiz.de/10009997639
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Consumer Behaviour in Sport and Events
Bodet, Guillaume - In: European Sport management quarterly : ESMQ 11 (2011) 2, pp. 193-196
Persistent link: https://www.econbiz.de/10008998960