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Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses
Ailawadi, Kusum L.; Kopalle, Praveen K.; Neslin, Scott A. - In: Marketing science : the marketing journal of the … 24 (2005) 1, pp. 12-24
Persistent link: https://www.econbiz.de/10006878237
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Innovations in Retail Pricing and Promotions
Grewal, Dhruv; Ailawadi, Kusum L.; Gauri, Dinesh; Hall, … - In: Journal of retailing 87 (2011) 1, pp. 4-14
Persistent link: https://www.econbiz.de/10009177973
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The Effect of Promotion on Consumption: Buying More and Consuming It Faster
Ailawadi, Kusum L.; Neslin, Scott A. - In: Journal of marketing research : JMR 35 (1998) 3, pp. 390-398
Persistent link: https://www.econbiz.de/10006669533
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Pursuing the Value-Conscious Consumer: Store Brands Versus National Brand Promotions
Ailawadi, Kusum L.; Neslin, Scott A.; Gedenk, Karen - In: Journal of marketing 65 (2001) 1, pp. 71-89
Persistent link: https://www.econbiz.de/10005952850
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Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy
Ailawadi, Kusum L.; Lehmann, Donald R.; Neslin, Scott A. - In: Journal of marketing 65 (2001) 1, pp. 44-61
Persistent link: https://www.econbiz.de/10005952852
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Revenue Premium as an Outcome Measure of Brand Equity
Ailawadi, Kusum L.; Lehmann, Donald R.; Neslin, Scott A. - In: Journal of marketing 67 (2003) 4, pp. 1-17
Persistent link: https://www.econbiz.de/10005931543
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Decomposition of the Sales Impact of Promotion-Induced Stockpiling
Ailawadi, Kusum L.; Gedenk, Karen; Lutzky, Christian; … - In: Journal of marketing research : JMR 44 (2007) 3, pp. 450-467
Persistent link: https://www.econbiz.de/10007751280
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The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs
Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 216-236
Persistent link: https://www.econbiz.de/10009848664
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The economic viability of frequency reward programs in a strategic competitive environment
Kopalle, Praveen K.; Neslin, Scott A. - In: Review of marketing science 1 (2003) 1, pp. 1-39
Persistent link: https://www.econbiz.de/10009932568
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Does Travel Time to Stores Matter? The Role of Merchandise Availability
Grewal, Dhruv; Kopalle, Praveen; Marmorstein, Howard; … - In: Journal of retailing 88 (2012) 3, pp. 437-445
Persistent link: https://www.econbiz.de/10010011501