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BEHAVIOR - Applying (and Resisting) Peer Influence - Awareness of peer influence helps managers orchestrate the actions of others -- And interpret their own behaviors.
Griskevicius, Vladas; Cialdini, Robert B.; Goldstein, … - In: MIT sloan management review 49 (2008) 2, pp. 84-95
Persistent link: https://www.econbiz.de/10007903979
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Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion
Griskevicius, Vladas; Goldstein, Noah J.; Mortensen, Chad R. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 384-395
Persistent link: https://www.econbiz.de/10008254305
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A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
Goldstein, Noah J.; Cialdini, Robert B.; Griskevicius, … - In: Journal of consumer research : JCR ; an … 35 (2008) 3, pp. 472-482
Persistent link: https://www.econbiz.de/10008109408
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Reciprocity by Proxy: A Novel Influence Strategy for Stimulating Cooperation
Goldstein, Noah J.; Griskevicius, Vladas; Cialdini, … - In: Administrative science quarterly : ASQ ; dedicated to … 56 (2011) 3, pp. 441-474
Persistent link: https://www.econbiz.de/10009833663
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The Hidden Costs of Organizational Dishonesty - Companies that engage in unethical practices face consequences far more harmful than is traditionally recognized. The resulting damage can easily outweigh the short-term gains.
Cialdini, Robert B.; Petrova, Petia K.; Goldstein, Noah J. - In: MIT sloan management review 45 (2004) 3, pp. 67-74
Persistent link: https://www.econbiz.de/10006246863
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Lecture summaries - Professor Robert Cialdini looks at the principles of persuasion and social assent, and Nobel Laureate Professor Wangari Maathai describes her fight to save the Kenyan rainforest and promote women's rights
Cialdini, Robert; Maathai, Wangari - In: RSA journal : the journal of the Royal Society for the … 154 (2007) 5528, pp. 60-61
Persistent link: https://www.econbiz.de/10007724475
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Illusory Power Transference: The Vicarious Experience of Power
Goldstein, Noah J.; Hays, Nicholas A. - In: Administrative science quarterly : ASQ ; dedicated to … 56 (2011) 4, pp. 593-622
Persistent link: https://www.econbiz.de/10009846727
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So nutzen Sie sozialen Druck - Psychologie: Kunden tun das, was andere Kunden tun. Dieser Effekt hilft Unternehmen beim Sparen.
Goldstein, Noah J. - In: Harvard-Business-Manager : das Wissen der Besten 31 (2009) 2, pp. 16-17
Persistent link: https://www.econbiz.de/10008170809
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Fluency of Consumption Imagery and the Backfire Effects of Imagery Appeals
Petrova, Petia K.; Cialdini, Robert B. - In: Journal of consumer research : JCR ; an … 32 (2005) 3, pp. 442-452
Persistent link: https://www.econbiz.de/10006641988
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FEATURES - Human Behavior and the Marketplace - What makes customers say "yes" to a purchase request?
Cialdini, Robert B.; Rhoads, Kelton v.L. - In: Marketing research : a magazine of management and … 13 (2001) 3
Persistent link: https://www.econbiz.de/10007112253