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Deighton, John
11
Blattberg, Robert C.
2
Caravella, Mary
2
Narayandas, Das
2
Avery, Jill
1
Day, George S.
1
Grayson, Kent
1
Gummesson, Evert
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Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing
2
Journal of the Academy of Marketing Science
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Journal of marketing research : JMR
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OLC EcoSci
ECONIS (ZBW)
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1
The Effects of Advertising on Brand Switching and Repeat Purchasing
Deighton, John
;
Henderson, Caroline M.
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
31
(
1994
)
1
,
pp. 28-43
Persistent link: https://www.econbiz.de/10006687071
Saved in:
2
The Impact of Internet Exchanges on Business-to-Business Distribution
Narayandas, Das
;
Caravella, Mary
;
Deighton, John
- In:
Journal of the Academy of Marketing Science
30
(
2002
)
4
,
pp. 500-505
Persistent link: https://www.econbiz.de/10006151469
Saved in:
3
Commentary on "Exploring the Implications of the Internet for Consumer Marketing"
Deighton, John
- In:
Journal of the Academy of Marketing Science
25
(
1997
)
4
,
pp. 347-351
Persistent link: https://www.econbiz.de/10006153456
Saved in:
4
MANAGE MARKETING BY THE CUSTOMER EQUITY TEST
Blattberg, Robert C.
;
Deighton, John
- In:
Harvard business review : HBR
74
(
1996
)
4
,
pp. 136-145
Persistent link: https://www.econbiz.de/10005987047
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5
Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus
Deighton, John
;
Grayson, Kent
- In:
Journal of consumer research : JCR ; an …
21
(
1995
)
4
,
pp. 660-676
Persistent link: https://www.econbiz.de/10006681655
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6
HBR AT LARGE - How Snapple Got Its Juice Back - Company builds brand. Company sells brand. New owner destroys brand, selling it at a staggering USD 1.4 billion loss. The next owner cashes in, restoring a bilion dollars in value in a mere three years. This is the story of the Snapple brand. And in its rise and fall and subsequent rebirth are powerful and unexpected lessons for brand managers.
Deighton, John
- In:
Harvard business review : HBR
(
2002
),
pp. 47-53
Persistent link: https://www.econbiz.de/10005944859
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7
Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"
Day, George S.
;
Deighton, John
;
Narayandas, Das
; …
- In:
Journal of marketing
68
(
2004
)
1
,
pp. 18-27
Persistent link: https://www.econbiz.de/10005929510
Saved in:
8
From the Editor
Deighton, John
- In:
Journal of consumer research : JCR ; an …
36
(
2009
)
1
,
pp. V
Persistent link: https://www.econbiz.de/10008255673
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9
Interaktives Marketing: Erfolgreiche Methode oder heisse Luft?
Deighton, John
- In:
Harvard-Business-Manager : das Wissen der Besten
19
(
1997
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10007071159
Saved in:
10
Aus rentablen Kunden vollen Nutzen ziehen
Blattberg, Robert C.
;
Deighton, John
- In:
Harvard-Business-Manager : das Wissen der Besten
19
(
1997
)
1
,
pp. 24-34
Persistent link: https://www.econbiz.de/10007072202
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