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Virtual Community Loyalty: An Interpersonal-Interaction Perspective
Shen, Yung-Cheng; Huang, Chun-Yao; Chu, Chia-Hsien; … - In: International journal of electronic commerce : IJEC 15 (2010) 1, pp. 49-75
Persistent link: https://www.econbiz.de/10008706766
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Positioning brand extensions in comparative advertising: An assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge
Bei, Lien-Ti; Chu, Chia-Hsien; Shen, Yung-Cheng - In: Journal of marketing communications 17 (2011) 4, pp. 229-245
Persistent link: https://www.econbiz.de/10009332631
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Web equity, internet anxiety and consumer's coping behaviour
Yao, Cheng-wen; Liao, Shu-ling; Lan, Yu-li; Tsai, Chung-hung - In: International journal of electronic customer … 6 (2012) 3/4, pp. 257-273
Persistent link: https://www.econbiz.de/10010184745
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An integrated model of customer loyalty: an empirical examination in retailing practice
Chen, Yen-Chun; Shen, Yung-Cheng; Liao, Shuling - In: The service industries journal 29 (2009) 3, pp. 267-280
Persistent link: https://www.econbiz.de/10008250022
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An integrated model of customer loyalty: an empirical examination in retailing practice
Chen, Yen-Chun; Shen, Yung-Cheng; Liao, Shuling - In: The service industries journal 29 (2009) 3-4, pp. 267-280
Persistent link: https://www.econbiz.de/10008272552
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When East meets West: The effect of cultural tone congruity in ad music and message on consumer ad memory and attitude
Shen, Yung-Cheng; Chen, Ting-Chen - In: International journal of advertising : the quarterly … 25 (2006) 1, pp. 51-70
Persistent link: https://www.econbiz.de/10008115713