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Brownlie, Douglas
29
Hewer, Paul
8
Ferguson, Pauline
2
Kerrigan, Finola
2
Saren, Michael
2
Tadajewski, Mark
2
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1
Daza-LeTouze, Claudia
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Journal of marketing management : MM
12
European journal of marketing : EJM
4
Marketing intelligence & planning
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Scandinavian journal of management
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
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OLC EcoSci
ECONIS (ZBW)
32
Other ZBW resources
10
BASE
5
RePEc
3
USB Cologne (EcoSocSci)
1
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Generating Marketing Resources by Means of R&D Activities in High Technology Firms
Tzokas, Nikolaos
;
Saren, Michael
;
Brownlie, Douglas
- In:
Industrial marketing management : the international …
26
(
1997
)
4
,
pp. 331-340
Persistent link: https://www.econbiz.de/10006314839
Saved in:
2
The Conduct of Marketing Audits: A Critical Review and Commentary
Brownlie, Douglas
- In:
Industrial marketing management : the international …
25
(
1996
)
1
,
pp. 11-22
Persistent link: https://www.econbiz.de/10006322393
Saved in:
3
Viewpoint
Brownlie, Douglas
- In:
European journal of marketing : EJM
31
(
1997
)
11-12
,
pp. 744-749
Persistent link: https://www.econbiz.de/10006100224
Saved in:
4
Beyond ethnography: Towards writerly accounts of organizing in marketing
Brownlie, Douglas
- In:
European journal of marketing : EJM
31
(
1997
)
3-4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10006100482
Saved in:
5
The New Marketing Myopia: Critical Perspectives on Theory and Research in Marketing - Introduction
Brownlie, Douglas
;
Saren, Mike
;
Whittington, Richard
; …
- In:
European journal of marketing : EJM
28
(
1994
)
3
,
pp. 6-12
Persistent link: https://www.econbiz.de/10006104773
Saved in:
6
Spinning Warhol: Celebrity brand theoretics and the logic of the celebrity brand
Kerrigan, Finola
;
Brownlie, Douglas
;
Hewer, Paul
; …
- In:
Journal of marketing management : MM
27
(
2011
)
13
,
pp. 1504-1525
Persistent link: https://www.econbiz.de/10009807280
Saved in:
7
7. Marketing audits and auditing: Diagnosis through intervention
Brownlie, Douglas
- In:
Journal of marketing management : MM
12
(
1996
)
1-3
,
pp. 99-112
Persistent link: https://www.econbiz.de/10007001852
Saved in:
8
‘The exploding plastic inevitable’: ‘Branding being’, brand Warhol & the factory years
Hewer, Paul
;
Brownlie, Douglas
;
Kerrigan, Finola
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 184-193
Persistent link: https://www.econbiz.de/10010109361
Saved in:
9
Theory into practice: meditations on cultures of accountability and interdisciplinarity in marketing research
Brownlie, Douglas
;
Hewer, Paul
;
Ferguson, Pauline
- In:
Journal of marketing management : MM
23
(
2007
)
5-6
,
pp. 395-410
Persistent link: https://www.econbiz.de/10007901917
Saved in:
10
"Everything and nothing": habits of simulation in marketing
Brownlie, Douglas
- In:
Marketing intelligence & planning
25
(
2007
)
7
,
pp. 662-667
Persistent link: https://www.econbiz.de/10007863303
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