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The determinants of online sec...
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Lee, Mira
7
Youn, Seounmi
7
COLE, RICHARD T.
2
LEE, MIRA
2
QUILLIAM, ELIZABETH TAYLOR
2
YOUN, SEOUNMI
2
CHOI, YOONHYEUNG
1
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Journal of current issues and research in advertising : JCIRA
2
International journal of internet marketing and advertising : IJIMA
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OLC EcoSci
ECONIS (ZBW)
23
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5
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2
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The determinants of online security concerns and their influence on e-transactions
Youn, Seounmi
;
Lee, Mira
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 194-222
Persistent link: https://www.econbiz.de/10009850603
Saved in:
2
Leading National Advertisers' Uses of Advergames
Lee, Mira
;
Youn, Seounmi
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10008167834
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3
Electronic word of mouth (eWOM): How eWOM platforms influence consumer product judgement
Lee, Mira
;
Youn, Seounmi
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 473-500
Persistent link: https://www.econbiz.de/10008274065
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4
Commercial Liking and Memory: Moderating Effects of Product Categories - Classifying products advertised on the multi-year Super Bowls as "approach," "avoidance," or "utilitarian," this study finds that product category moderates the relationship between commercial liking and memory. Strong positive relationships between liking and memory hold true for approach products only, not avoidance or ...
Youn, Seounmi
;
Sun, Tao
;
Wells, William D.
;
Zhao, Xinshu
- In:
Journal of advertising research
41
(
2001
)
3
,
pp. 7-14
Persistent link: https://www.econbiz.de/10006511962
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5
Antecedents of Consumer Attitudes toward Cause-Related Marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10008051944
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6
Restricting Gambling Advertising and the Third-Person Effect
Youn, Seounmi
;
Faber, Ronald J.
;
Shah, Dhavan V.
- In:
Psychology & marketing
17
(
2000
)
7
,
pp. 633
Persistent link: https://www.econbiz.de/10006983694
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7
Parental Influence and Teens' Attitude toward Online Privacy Protection
Youn, Seounmi
- In:
Journal of consumer affairs : official publication of …
42
(
2008
)
3
,
pp. 362-388
Persistent link: https://www.econbiz.de/10008449914
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8
Determinants of Online Privacy Concern and Its Influence on Privacy Protection Behaviors Among Young Adolescents
YOUN, SEOUNMI
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 389-419
Persistent link: https://www.econbiz.de/10008717504
Saved in:
9
Parental Influence and Teens’ Attitude toward Online Privacy Protection
YOUN, SEOUNMI
- In:
Journal of consumer affairs : official publication of …
42
(
2008
)
3
,
pp. 362-389
Persistent link: https://www.econbiz.de/10008718817
Saved in:
10
Corporate social responsibility effects on social network sites
Jeong, Hyun Ju
;
Paek, Hye-Jin
;
Lee, Mira
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1889-1895
Persistent link: https://www.econbiz.de/10010132280
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