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Konsumgütermarketing in Japan : Entwicklungspotenziale des Markenmanagements
Horn, Sierk - In: Jahrbuch der Absatz- und Verbrauchsforschung 47 (2001) 04, pp. 391-405
Persistent link: https://www.econbiz.de/10006088766
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The changing role of China in the transformation of corporate Japan
Cross, Adam; Horn, Sierk - In: Asia Pacific business review 15 (2009) 3, pp. 463-476
Persistent link: https://www.econbiz.de/10008300304
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Japanese management at a crossroads? The changing role of China in the transformation of corporate Japan
Horn, Sierk; Cross, Adam - In: Asia Pacific business review 15 (2009) 3, pp. 285-308
Persistent link: https://www.econbiz.de/10008300313
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The strategies of Japanese firms in emerging markets : the case of the automobile industry in India
Horn, Sierk A.; Forsans, Nicolas; Cross, Adam R. - In: Asian business & management 9 (2010) 3, pp. 341-378
Persistent link: https://www.econbiz.de/10009868113
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Guest editorial: The rise of the Asian multinational firm
Buckley, Peter J.; Cross, Adam R.; Forsans, Nicolas; … - In: Asian business & management 9 (2010) 3, pp. 293-297
Persistent link: https://www.econbiz.de/10009868116
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Interdisciplinary Engagement as an Acculturation Process: The Case of Japanese Studies
HORN, Sierk A. - In: Social science Japan journal : SSJJ ; an international … 16 (2013) 2, pp. 251-250
Persistent link: https://www.econbiz.de/10010144942
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The spatial redistribution of Japanese direct investment in the United Kingdom between 1991 and 2010
Buckley, Peter J.; Horn, Sierk A.; Cross, Adam R.; … - In: Business history 55 (2013) 3, pp. 405-430
Persistent link: https://www.econbiz.de/10010109925
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Japanese foreign direct investment in India: An institutional theory approach
Buckley, Peter J.; Cross, Adam R.; Horn, Sierk A. - In: Business history 54 (2012) 5, pp. 657-689
Persistent link: https://www.econbiz.de/10010010705
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Japanese Multinational Enterprises in China: Successful Adaptation of Marketing Strategies
Buckley, Peter J.; Horn, Sierk A. - In: Long range planning : LRP ; international journal of … 42 (2009) 4, pp. 495-517
Persistent link: https://www.econbiz.de/10008309009
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Japanese Multinational Enterprises in China: Successful Adaptation of Marketing Strategies
Buckley, Peter J.; Horn, Sierk A. - In: Long range planning : LRP ; international journal of … 42 (2009) 4, pp. 495-518
Persistent link: https://www.econbiz.de/10008882742