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A Multidimensional Approach to the Influence of Environmental Marketing and Orientation on the Firm’s Organizational Performance

Fraj-Andrés, Elena; Martinez-Salinas, Eva; … - In: Journal of business ethics : JOBE 88 (2009) 2, pp. 263-286

Persistent link: https://www.econbiz.de/10008288145

Impact of Environmental Knowledge on Ecological Consumer Behaviour:

Fraj-Andrés, Elena; Martínez-Salinas, Eva - In: Journal of international consumer marketing 19 (2007) 3, pp. 73-102

Persistent link: https://www.econbiz.de/10007770064

Factores determinantes de las influencias familiares en el comportamiento de compra : un enfoque desde la perspectiva del joven adulto

Bravo Gil, R.; Fraj Andrés, E.; Martínez Salinas, Eva - In: Investigaciones europeas de Dirección y Economía de … 12 (2006) 2, pp. 91-105

In the present work, we analyse the effects of family communication, publicly versus privately consumption products and degree of consumer expertise on the nature and effects of family influences. Thus, causal relationships between determinants and family influences are studied via multivariate...

Persistent link: https://www.econbiz.de/10009958181

Modeling the brand extensions' influence on brand image

Martínez Salinas, Eva; Pina Pérez, José Miguel - In: Journal of business research : JBR 62 (2009) 1, pp. 50-60

Persistent link: https://www.econbiz.de/10008162091

Influencia de la estrategia de extensión de marca en la imagen de marcas globales : un análisis aplicado a los mercados inglés y español

Martínez Salinas, Eva; Pina Pérez, José Miguel; … - In: Cuadernos de economía y dirección de la empresa : CEDE 36 (2008), pp. 77-111

Persistent link: https://www.econbiz.de/10009880121

The relevance of the environmental factor in corporate strategies : an application to the consumer goods industry

Gil, Rafael Bravo; Andrés, Elena Fraj; Martínez … - In: The journal of applied business research 23 (2007) 1, pp. 79-94

Persistent link: https://www.econbiz.de/10009881428

Modeling the brand extensions' influence on brand image

Martínez Salinas, Eva; Pina Pérez, José Miguel - In: Journal of business research : JBR 62 (2009) 1, pp. 50-61

Persistent link: https://www.econbiz.de/10008891851

Company image and corporate social responsibility: reflecting with SMEs' managers

Fraj-Andrés, Elena; López-Pérez, M. Eugenia; … - In: Marketing intelligence & planning 30 (2012) 2, pp. 266-281

Persistent link: https://www.econbiz.de/10009845881