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The need for a social marketing perspective of consumer-driven health care
Marshall, Kimball P.; Skiba, Michaeline; Paul, David P. - In: International journal of pharmaceutical and healthcare … 3 (2009) 3, pp. 236-257
Persistent link: https://www.econbiz.de/10009896159
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A comprehensive student-based analysis of hybrid courses : student preferences and design criteria for success
Mosca, Joseph B.; Ball, Daniel R.; Buzza, John S.; … - In: Journal of business & economics research 8 (2010) 5, pp. 7-21
Persistent link: https://www.econbiz.de/10009887227
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Myths and Realities Of The Job Search In The 90s
Skiba, Michaeline - In: Performance & instruction : the journal of the National … 33 (1994) 1, pp. 40
Persistent link: https://www.econbiz.de/10006867503
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"It's (not) the economy, stupid": wasted opportunities (apologies to James Carville)
Skiba, Michaeline; O'Halloran, Patrick - In: Management research review 36 (2013) 6, pp. 562-579
Persistent link: https://www.econbiz.de/10010122194
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The disutility of equity theory in contemporary management practice
Skiba, Michaeline; Rosenberg, Stuart - In: Journal of business and economic studies 17 (2011) 2, pp. 1-19
Persistent link: https://www.econbiz.de/10009895307
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Has Technology Introduced New Ethical Problems?
Marshall, Kimball P. - In: Journal of business ethics : JOBE 19 (1999) 1, pp. 81-90
Persistent link: https://www.econbiz.de/10006915154
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Integrating Marketing Information Systems into Conventional Marketing Research Courses: A Four-Module Approach
Marshall, Kimball P. - In: Journal of marketing education : JME (1996), pp. 21-36
Persistent link: https://www.econbiz.de/10007315914
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Generalized Exchange and Public Policy: An Illustration of Support for Public Schools
Marshall, Kimball P. - In: Journal of public policy & marketing : JPP & M ; an … 17 (1998) 2, pp. 274-286
Persistent link: https://www.econbiz.de/10007059973
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MEDIA BUYER GUIDE - Public Education as an Emerging Market for Marketers: A Study of Market Conditions and Administrators' Needs
Marshall, Kimball P.; Craig, V.Carolyn - In: Journal of professional services marketing 16 (1998) 2, pp. 59-74
Persistent link: https://www.econbiz.de/10007061249
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Health beliefs related to willingness to accept treatment of pain with potentially addictive drugs
Marshall, Kimball P.; Micich, Lisa A.; Cosby, Arthur G. - In: International journal of pharmaceutical and healthcare … 4 (2010) 1, pp. 9-20
Persistent link: https://www.econbiz.de/10009896171