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Commentary on Jacob Goldenberg...
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English
10
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Goldenberg, Jacob
30
Muller, Eitan
28
Libai, Barak
20
Gatignon, Hubert
15
Peres, Renana
8
Mahajan, Vijay
7
Mazursky, David
7
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4
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4
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3
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3
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3
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3
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2
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2
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2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
MSI reports : working paper series
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Technological forecasting & social change : an international journal
9
Journal of marketing research : JMR
7
Journal of marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
3
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
1
Creativity and innovation management
1
Decision sciences : DS
1
European journal of operational research : EJOR
1
Harvard business review : HBR
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of forecasting
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Israel economic review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business venturing
1
Journal of management studies : JMS
1
Journal of service research : JSR
1
Strategic management journal
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
1
Zeitschrift für das gesamte Genossenschaftswesen : ZfgG ; Organ für Forschung und Praxis genossenschaftlicher Kooperation
1
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OLC EcoSci
ECONIS (ZBW)
236
RePEc
72
EconStor
9
USB Cologne (EcoSocSci)
8
BASE
4
Other ZBW resources
4
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From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success
Garber, Tal
;
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
3
,
pp. 419-428
Persistent link: https://www.econbiz.de/10006880103
Saved in:
2
Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
- In:
Journal of marketing
66
(
2002
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10005943714
Saved in:
3
Database Submission-The Evolving Social Network of Marketing Scholars
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 561-568
Persistent link: https://www.econbiz.de/10008420687
Saved in:
4
The NPV of bad news
Goldenberg, Jacob
;
Libai, Barak
;
Moldovan, Sarit
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 186-200
Persistent link: https://www.econbiz.de/10007765867
Saved in:
5
Blazing saddles : the early and mainstream markets in the high-tech product life cycle
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
;
Peres, …
- In:
Israel economic review
4
(
2007
)
2
,
pp. 85-108
Persistent link: https://www.econbiz.de/10009925728
Saved in:
6
The chilling effects of network externalities
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10008384652
Saved in:
7
Inevitably reborn: The reawakening of extinct innovations
Goldenberg, Jacob
;
Libai, Barak
;
Louzoun, Yoram
; …
- In:
Technological forecasting & social change : an …
71
(
2004
)
9
,
pp. 881-896
Persistent link: https://www.econbiz.de/10007837091
Saved in:
8
The role of seeding in multi-market entry
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
International journal of research in marketing : IJRM ; …
22
(
2005
)
4
,
pp. 375-394
Persistent link: https://www.econbiz.de/10006159355
Saved in:
9
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 161-176
Persistent link: https://www.econbiz.de/10010100757
Saved in:
10
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 19-34
Persistent link: https://www.econbiz.de/10008244604
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