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125
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Undetermined
112
English
13
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Rust, Roland T.
64
Goldenberg, Jacob
30
Muller, Eitan
28
Libai, Barak
20
Lemon, Katherine N.
10
Peres, Renana
8
Mahajan, Vijay
7
Mazursky, David
7
Varki, Sajeev
6
Zeithaml, Valarie A.
6
Thompson, Debora Viana
5
Huang, Ming-Hui
4
Moldovan, Sarit
4
Zahorik, Anthony J.
4
Amit, Raphael
3
Danaher, Peter J.
3
Hamilton, Rebecca W.
3
Keiningham, Timothy L.
3
Lehmann, Donald R.
3
Lowengart, Oded
3
Moorman, Christine
3
Muller, E.
3
Oliver, Richard W.
3
Oreg, Shaul
3
Solomon, Sorin
3
Bar-Eli, Michael
2
Chattopadhyay, Amitava
2
Cooil, Bruce
2
Dickson, Peter R.
2
Donthu, Naveen
2
Givon, Moshe
2
Han, Sangman
2
Keiningham, Timothy
2
Kumar, V.
2
Mahajan, V.
2
Nitzan, Irit
2
Oliver, Richard L.
2
Rhoda, Jeffrey
2
Shapira, Daniel
2
Srivastava, Rajendra K.
2
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Journal of marketing
14
MSI reports : working paper series
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Journal of marketing research : JMR
10
Technological forecasting & social change : an international journal
9
Journal of the Academy of Marketing Science
5
Marketing management : a quarterly business management publication of the American Marketing Association
5
International journal of service industry management : IJSIM
4
Journal of advertising research
4
Harvard business review : HBR
3
Journal of service research : JSR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
California management review : CMR
2
Interfaces : the INFORMS journal on the practice of operations research
2
International journal of electronic commerce : IJEC
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of retailing
2
Operations research, Management science : OR MS ; the international literature digest
2
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
1
Creativity and innovation management
1
Decision sciences : DS
1
European journal of operational research : EJOR
1
Financial executive : FE
1
International journal of advertising : the quarterly review of marketing communications
1
International studies of management and organization
1
Israel economic review
1
Journal of business venturing
1
Journal of management studies : JMS
1
Journal of service management
1
M & O : tijdschr. voor organisatiekunde en sociaal beleid
1
Marketing research : a magazine of management and applications
1
Production and operations management : an international journal of the Production and Operations Management Society
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
1
The journal of services marketing
1
Zeitschrift für das gesamte Genossenschaftswesen : ZfgG ; Organ für Forschung und Praxis genossenschaftlicher Kooperation
1
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OLC EcoSci
ECONIS (ZBW)
236
RePEc
80
EconStor
8
USB Cologne (EcoSocSci)
8
Other ZBW resources
5
BASE
4
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From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success
Garber, Tal
;
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
3
,
pp. 419-428
Persistent link: https://www.econbiz.de/10006880103
Saved in:
2
Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
- In:
Journal of marketing
66
(
2002
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10005943714
Saved in:
3
Database Submission-The Evolving Social Network of Marketing Scholars
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 561-568
Persistent link: https://www.econbiz.de/10008420687
Saved in:
4
The NPV of bad news
Goldenberg, Jacob
;
Libai, Barak
;
Moldovan, Sarit
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 186-200
Persistent link: https://www.econbiz.de/10007765867
Saved in:
5
Blazing saddles : the early and mainstream markets in the high-tech product life cycle
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
;
Peres, …
- In:
Israel economic review
4
(
2007
)
2
,
pp. 85-108
Persistent link: https://www.econbiz.de/10009925728
Saved in:
6
The chilling effects of network externalities
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10008384652
Saved in:
7
Inevitably reborn: The reawakening of extinct innovations
Goldenberg, Jacob
;
Libai, Barak
;
Louzoun, Yoram
; …
- In:
Technological forecasting & social change : an …
71
(
2004
)
9
,
pp. 881-896
Persistent link: https://www.econbiz.de/10007837091
Saved in:
8
The role of seeding in multi-market entry
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
International journal of research in marketing : IJRM ; …
22
(
2005
)
4
,
pp. 375-394
Persistent link: https://www.econbiz.de/10006159355
Saved in:
9
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 161-176
Persistent link: https://www.econbiz.de/10010100757
Saved in:
10
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 19-34
Persistent link: https://www.econbiz.de/10008244604
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