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The Emergence, Variation, and Evolution of Corporate Social Responsibility in the Public Sphere, 1980–2004: The Exposure of Firms to Public Debate
Lee, Sun Young; Carroll, Craig E. - In: Journal of business ethics : JOBE 104 (2011) 1, pp. 115-132
Persistent link: https://www.econbiz.de/10009342766
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The Power of Affect: Predicting Intention
Morris, Jon D.; Woo, Chongmoo; Geason, James A.; Kim, … - In: Journal of advertising research 42 (2002) 3, pp. 7-18
Persistent link: https://www.econbiz.de/10006508834
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Antecedents of True Brand Loyalty
Kim, Jooyoung; Morris, Jon; Swait, Joffre - In: International journal of advertising : the quarterly … 37 (2008) 2, pp. 99-118
Persistent link: https://www.econbiz.de/10009976358
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Integrating Advertising and Publicity
Kim, Jooyoung; Yoon, Hye; Lee, Sun - In: International journal of advertising : the quarterly … 39 (2010) 1, pp. 97-115
Persistent link: https://www.econbiz.de/10009976424
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Third-party Privacy Certification as an Online Advertising Strategy: An Investigation of the Factors Affecting the Relationship between Third-party Certification and Initial Trust
Kim, Kyongseok; Kim, Jooyoung - In: Journal of interactive marketing : a quarterly … 25 (2011) 3, pp. 145-159
Persistent link: https://www.econbiz.de/10009164364
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The Predictive Roles of Brand Personality on Brand Trust and Brand Affect: A Study of Korean Consumers
Sung, Yongjun; Kim, Jooyoung; Jung, Jong-Hyuok - In: Journal of international consumer marketing 22 (2009) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10009266470
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The differential roles of brand credibility and brand prestige in consumer brand choice
Baek, Tae Hyun; Kim, Jooyoung; Yu, Jay Hyunjae - In: Psychology & marketing 27 (2010) 7, pp. 662-679
Persistent link: https://www.econbiz.de/10008430834
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Effects of brand personality on brand trust and brand affect
Sung, Yongjun; Kim, Jooyoung - In: Psychology & marketing 27 (2010) 7, pp. 639-662
Persistent link: https://www.econbiz.de/10008430835
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Understanding Attitudes Toward and Behaviors in Response to Product Placement
Kim, Jooyoung; Yoon, Hye; Lee, Sun - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 83-97
Persistent link: https://www.econbiz.de/10008395099
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Antecedents of True Brand Loyalty
Kim, Jooyoung; Morris, Jon; Swait, Joffre - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 99-117
Persistent link: https://www.econbiz.de/10008124542