Narrow search
Showing 1 - 10 of 36
Cover Image
Modeling Multiple Category Brand Preference with Household Basket Data
Russell, Gary J.; Kamakura, Wagner A. - In: Journal of retailing 73 (1997) 4, pp. 439-462
Persistent link: https://www.econbiz.de/10006629696
Cover Image
Understanding Brand Competition Using Micro and Macro Scanner Data
Russell, Gary J.; Kamakura, Wagner A. - In: Journal of marketing research : JMR 31 (1994) 2, pp. 289-303
Persistent link: https://www.econbiz.de/10006687048
Cover Image
Profiling the reference price consumer
Moon, Sangkil; Russell, Gary J.; Duvvuri, Sri Devi - In: Journal of retailing 82 (2006) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10006604776
Cover Image
Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms
Kim, Yongseog; Street, W.Nick; Russell, Gary J.; … - In: Management science : journal of the Institute for … 51 (2005) 2, pp. 264-276
Persistent link: https://www.econbiz.de/10006078497
Cover Image
A Relationship Between Market Share Elasticities and Brand Switching Probabilities
Bucklin, Randolph E.; Russell, Gary J.; Srinivasan, V. - In: Journal of marketing research : JMR 35 (1998) 1, pp. 99-113
Persistent link: https://www.econbiz.de/10006671484
Cover Image
A spatial-choice model for product recommendations ; Report No. 04-120
Moon, Sangkil; Russell, Gary J. - In: MSI reports : working paper series (2004) 4, pp. 73-93
Persistent link: https://www.econbiz.de/10009893425
Cover Image
Forecasting household response in database marketing : a latent trait approach
Rhee, Eddie; Russell, Gary J. - In: Advances in business and management forecasting 6 (2009), pp. 109-131
Persistent link: https://www.econbiz.de/10009897736
Cover Image
Assessing the Service-Profit Chain - To manage profitability, firms must carefully implement the service-profit chain.
Kamakura, Wagner A.; Mittal, Vikas; Rosa, Fernando de; … - In: Marketing science : the marketing journal of the … 21 (2002) 3, pp. 294-317
Persistent link: https://www.econbiz.de/10006893274
Cover Image
Productivity Assessment of Multiple Retail Outlets
Kamakura, Wagner A.; Lenartowicz, Thomasz; Ratchford, … - In: Journal of retailing 72 (1996) 4, pp. 333-356
Persistent link: https://www.econbiz.de/10006632677
Cover Image
Household Life Cycles and Lifestyles in the United States
Du, Rex Y.; Kamakura, Wagner A. - In: Journal of marketing research : JMR 43 (2006) 1, pp. 121-132
Persistent link: https://www.econbiz.de/10006640824