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Hoyer, Wayne D.
26
Jacoby, Jacob
6
Homburg, Christian
5
Alden, Dana L.
4
Mukherjee, Ashesh
4
Krafft, Manfred
3
Morrin, Maureen
3
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2
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2
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2
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2
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1
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1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing
6
Journal of the Academy of Marketing Science
5
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of retailing
2
Psychology & marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
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OLC EcoSci
ECONIS (ZBW)
83
RePEc
11
USB Cologne (EcoSocSci)
10
EconStor
4
Other ZBW resources
3
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1
Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles
Morrin, Maureen
;
Jacoby, Jacob
;
Johar, Gita Venkataramani
; …
- In:
Journal of consumer research : JCR ; an …
29
(
2002
)
2
,
pp. 188-198
Persistent link: https://www.econbiz.de/10006653797
Saved in:
2
A Varying-Parameter Averaging Model of On-Line Brand Evaluations
Venkataramani Johar, Gita
;
Jedidi, Kamel
;
Jacoby, Jacob
- In:
Journal of consumer research : JCR ; an …
24
(
1997
)
2
,
pp. 232
Persistent link: https://www.econbiz.de/10006673235
Saved in:
3
Tracing the Impact of Item-by-ltem Information Accessing on Uncertainty Reduction
Jacoby, Jacob
;
Jaccard, James J.
;
Currim, Imran
;
Kuss, …
- In:
Journal of consumer research : JCR ; an …
21
(
1994
)
2
,
pp. 291-303
Persistent link: https://www.econbiz.de/10006684206
Saved in:
4
"Not Manufactured or Authorized by...": Recent Federal Cases Involving Trademark Disclaimers
Jacoby, Jacob
;
Morrin, Maureen
- In:
Journal of public policy & marketing : JPP & M ; an …
17
(
1998
)
1
,
pp. 97-107
Persistent link: https://www.econbiz.de/10007063228
Saved in:
5
Consumer Research in FTC Versus Kraft (1991): A Case of Heads We Win, Tails You Lose?
Jacoby, Jacob
;
Szybillo, George J.
- In:
Journal of public policy & marketing : JPP & M ; an …
14
(
1995
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10007084764
Saved in:
6
Trademark Dilution: Empirical Measures for an Elusive Concept
Morrin, Maureen
;
Jacoby, Jacob
- In:
Journal of public policy & marketing : JPP & M ; an …
19
(
2000
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10007046649
Saved in:
7
Introduction to the special issue on marketing communications and consumer behavior
Evrard, Yves
;
Hoyer, Wayne D.
;
Strazzieri, Alain
- In:
Journal of business research : JBR
58
(
2005
)
3
,
pp. 339-340
Persistent link: https://www.econbiz.de/10006714085
Saved in:
8
Humor in Television Advertising: A Moment-to-Moment Analysis
Woltman Elpers, Josephine L.C.M.
;
Mukherjee, Ashesh
; …
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
3
,
pp. 592-598
Persistent link: https://www.econbiz.de/10006645060
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9
The Customer Relationship Management Process: Its Measurement and Impact on Performance
Reinartz, Werner
;
Krafft, Manfred
;
Hoyer, Wayne D.
- In:
Journal of marketing research : JMR
41
(
2004
)
3
,
pp. 293-305
Persistent link: https://www.econbiz.de/10006645657
Saved in:
10
The Effect of Novel Attributes on Product Evaluation
Mukherjee, Ashesh
;
Hoyer, Wayne D.
- In:
Journal of consumer research : JCR ; an …
28
(
2001
)
3
,
pp. 462-472
Persistent link: https://www.econbiz.de/10006656184
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