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Managing and Measuring Relational Equity in the Network Economy
Sawhney, Mohanbir; Zabin, Jeff - In: Journal of the Academy of Marketing Science 30 (2002) 4, pp. 313-332
Persistent link: https://www.econbiz.de/10006151482
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Rezensionen - The Seven Steps to Nirvana. Strategic Insights into e-Business Transformation
Sawhney, Mohan; Zabin, Jeff; Albach, Horst - In: Journal of business economics : JBE 75 (2005) 9, pp. 899
Persistent link: https://www.econbiz.de/10007022272
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A parsimonious model for forecasting gross box-office revenues of motion pictures Ca:190
Sawhney, Mohanbir S.; Eliashberg, Jehoshua - In: Operations research, Management science : OR MS ; the … 37 (1997) 1, pp. 61-62
Persistent link: https://www.econbiz.de/10006527021
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A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures
Sawhney, Mohanbir S.; Eliashberg, Jehoshua - In: Marketing science : the marketing journal of the … 15 (1996) 2, pp. 113-131
Persistent link: https://www.econbiz.de/10006933420
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Leveraged High-Variety Strategies: From Portfolio Thinking to Platform Thinking
Sawhney, Mohanbir S. - In: Journal of the Academy of Marketing Science 26 (1998) 1, pp. 54-61
Persistent link: https://www.econbiz.de/10006153390
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A Cross-Functional Approach to Evaluating Multiple Line Extensions for Assembled Products
Ramdas, Kamalini; Sawhney, Mohanbir S. - In: Management science : journal of the Institute for … 47 (2001) 1, pp. 22-36
Persistent link: https://www.econbiz.de/10006091262
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Modeling Goes to Hollywood: Predicting Individual Differences in Movie Enjoyment
Eliashberg, Jehoshua; Sawhney, Mohanbir S. - In: Management science : journal of the Institute for … 40 (1994) 9, pp. 1151-1173
Persistent link: https://www.econbiz.de/10006104861