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Schiffman, Leon G.
8
Sherman, Elaine
4
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2
Long, Mary M.
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OLC EcoSci
ECONIS (ZBW)
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1
Sociocultural meanings in visually standardized print ads
Callow, Michael
;
Schiffman, Leon G.
- In:
European journal of marketing : EJM
38
(
2004
)
9
,
pp. 1113-1128
Persistent link: https://www.econbiz.de/10006079444
Saved in:
2
Swatch Fever: An Allegory for Understanding the Paradox of Collecting
Long, Mary M.
;
Schiffman, Leon G.
- In:
Psychology & marketing
14
(
1997
)
5
,
pp. 495-510
Persistent link: https://www.econbiz.de/10006997356
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3
Are they playing by the same rules? A consumer gifting classification of marital dyads
Schiffman, Leon G.
;
Cohn, Deborah Y.
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1054-1062
Persistent link: https://www.econbiz.de/10008309039
Saved in:
4
Opportunities for marketing travel services to new-age elderly
Mathur, Anil
;
Sherman, Elaine
;
Schiffman, Leon G.
- In:
The journal of services marketing
12
(
1998
)
4-5
,
pp. 265-277
Persistent link: https://www.econbiz.de/10007349453
Saved in:
5
Toward a better understanding of the interplay of personal values and the internet
Schiffman, Leon G.
;
Sherman, Elaine
;
Long, Mary M.
- In:
Psychology & marketing
20
(
2003
)
2
,
pp. 169
Persistent link: https://www.econbiz.de/10006970354
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6
Trusting souls: A segmentation of the voting public
Schiffman, Leon G.
;
Sherman, Elaine
;
Kirpalani, Nicole
- In:
Psychology & marketing
19
(
2002
)
12
,
pp. 993-1008
Persistent link: https://www.econbiz.de/10006970928
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7
Special Issue: Cognitive Age and Consumption Guest Editor: Isabelle Szmigin and Marylyn Carrigan - The Influence of Gender on the New-Age Elderly's Consumption Orientation
Sherman, Elaine
;
Schiffman, Leon G.
;
Mathur, Anil
- In:
Psychology & marketing
18
(
2001
)
10
,
pp. 1073-1090
Persistent link: https://www.econbiz.de/10006977449
Saved in:
8
Are they playing by the same rules? A consumer gifting classification of marital dyads
Schiffman, Leon G.
;
Cohn, Deborah Y.
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1054-1063
Persistent link: https://www.econbiz.de/10008882129
Saved in:
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