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Kontaktstudium - Zur Realitätsnähe der Conjointanalyse. Der Effekt von Präsentationsformat, Involvement und Hemisphärizität auf die subjektive Beurteilung der Aufgabe durch die Auskunftspersonen und die Vorhersagevalidität
Strebinger, Andreas; Hoffmann, Sabine; Schweiger, Günter; … - In: Marketing : ZFP ; journal of research and management 22 (2000) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10006839273
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Bayesian Analysis of the Heterogeneity Model
Frühwirth-Schnatter, Sylvia; Tüchler, Regina; Otter, … - In: Journal of business & economic statistics : JBES ; a … 22 (2004) 1, pp. 2-15
Persistent link: https://www.econbiz.de/10008214957
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The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis
Büschken, Joachim; Otter, Thomas; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 533-553
Persistent link: https://www.econbiz.de/10010158723
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Investigating Endogeneity Bias in Marketing
Liu, Qing; Otter, Thomas; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 26 (2007) 5, pp. 642-650
Persistent link: https://www.econbiz.de/10007870861
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An Integrated Model of Discrete Choice and Response Time
Otter, Thomas; Allenby, Greg M.; van Zandt, Trish - In: Journal of marketing research : JMR 45 (2008) 5, pp. 593-607
Persistent link: https://www.econbiz.de/10008110487
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Successive Sample Selection and Its Relevance for Management Decisions
Wachtel, Stephan; Otter, Thomas - In: Marketing science : the marketing journal of the … 32 (2013) 1, pp. 170-185
Persistent link: https://www.econbiz.de/10010071039
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Testing Models of Strategic Behavior Characterized by Conditional Likelihoods
Otter, Thomas; Gilbride, Timothy J.; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 686-702
Persistent link: https://www.econbiz.de/10009252662