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Brown, Mark G.
12
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12
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2
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Journal of food products marketing
6
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OLC EcoSci
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Impacts of the distribution of households across income groups in a differential demand system for orange juice
Brown, Mark G.
;
Lee, Jonq-Ying
- In:
Empirical economics : a journal of the Institute for …
34
(
2008
)
3
,
pp. 567-584
Persistent link: https://www.econbiz.de/10008055034
Saved in:
2
Alternative specifications of advertising in the Rotterdam model
Brown, Mark G.
;
Lee, Jonq-Ying
- In:
European review of agricultural economics : ERAE
20
(
1993
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10007716686
Saved in:
3
EDITOR'S COMMENTS - The Effect of Shelf Space on Sales of Fruit Beverages
Lee, Jonq-Ying
;
Brown, Mark G.
- In:
Journal of food products marketing
7
(
2001
)
1-2
,
pp. 3-14
Persistent link: https://www.econbiz.de/10007169269
Saved in:
4
Health and Nutrition Advertising Impacts on the Demand for Orange Juice in Fifty Metropolitan Regions - Orange-juice demand is related to generic advertising through a psychological stock variable, which in turn is specified as a function of advertising quality. A double log demand model is used, allowing diminishing returns to advertising, and a solution to the problem of taking the log of zero ...
Brown, Mark G.
;
Lee, Jonq-Ying
- In:
Journal of food products marketing
5
(
1999
)
3
,
pp. 31-48
Persistent link: https://www.econbiz.de/10007184195
Saved in:
5
Demand relationships among juice beverages : a differential demand system approach
Brown, Mark G.
;
Lee, Jonq-ying
;
Seale, James L.
- In:
Journal of agricultural and applied economics
26
(
1994
)
2
,
pp. 417-429
Persistent link: https://www.econbiz.de/10009928147
Saved in:
6
Technology in the differential input demand model
Brown, Mark G.
;
Lee, Jonq-Ying
- In:
Journal of agricultural and applied economics
35
(
2003
)
Suppl.
,
pp. 41-47
Persistent link: https://www.econbiz.de/10009928359
Saved in:
7
Impacts of flu/cold incidences and retail orange juice promotion on orange juice demand
Lee, Jonq-ying
;
Brown, Mark G.
- In:
Agricultural and resource economics review : ARER
38
(
2009
)
3
,
pp. 338-344
Persistent link: https://www.econbiz.de/10009902810
Saved in:
8
The AIDS: A chain price index approach
Brown, Mark G.
;
Lee, Jonq-Ying
- In:
Economics letters
117
(
2012
)
2
,
pp. 477-480
Persistent link: https://www.econbiz.de/10010021566
Saved in:
9
A study of the impact of package changes on orange juice demand
Lee, Jonq-Ying
;
Gao, Zhifeng
;
Brown, Mark G.
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 487-492
Persistent link: https://www.econbiz.de/10008639772
Saved in:
10
FEATURES - Measuring R&D Productivity - Mark G Brown and Raynold A Svenson, in their RTM Classic, explain why R&D measurement and evaluation systems fail, and what to do about it
Brown, Mark G.
;
Svenson, Raynold A.
- In:
Research technology management
41
(
1998
)
6
,
pp. 30-35
Persistent link: https://www.econbiz.de/10006303017
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