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Offensiveness of Advertising with Violent Image Appeal: A Cross-Cultural Study
Waller, David S.; Deshpande, Sameer; Erdogan, B. Zafer - In: Journal of promotion management : JPM 19 (2013) 4, pp. 400-417
Persistent link: https://www.econbiz.de/10010169601
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International celebrities: worldwide surrogate salesforce?
Erdogan, B. Zafer - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 362-369
Persistent link: https://www.econbiz.de/10009885187
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Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products
Erdogan, B. Zafer; Uzkurt, Cevahir - In: Cross cultural management : an international journal 17 (2010) 4, pp. 393-407
Persistent link: https://www.econbiz.de/10008720136
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The Risk of Collateral Damage in Advertising Campaigns
Crosier, Keith; Hernandez, Tony; Mohabir-Collins, Sandra; … - In: Journal of marketing management : MM 15 (1999) 8, pp. 837-856
Persistent link: https://www.econbiz.de/10006986071