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Geuens, Maggie
31
Weijters, Bert
12
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5
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5
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Journal of business research : JBR
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of advertising : the quarterly review of marketing communications
4
Psychology & marketing
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
GfK marketing intelligence review
1
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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Tourism management : research, policies, practice
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OLC EcoSci
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253
ECONIS (ZBW)
110
Other ZBW resources
6
USB Cologne (EcoSocSci)
5
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Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation
Brengman, Malaika
;
Geuens, Maggie
;
Weijters, Bert
; …
- In:
Journal of business research : JBR
58
(
2005
)
1
,
pp. 79-88
Persistent link: https://www.econbiz.de/10006714002
Saved in:
2
The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales
Weijters, Bert
;
Geuens, Maggie
;
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
40
(
2013
)
2
,
pp. 368-381
Persistent link: https://www.econbiz.de/10010164791
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3
Assessing response styles across modes of data collection
Weijters, Bert
;
Schillewaert, Niels
;
Geuens, Maggie
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 409-422
Persistent link: https://www.econbiz.de/10008082569
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4
A new measure of brand personality
Geuens, Maggie
;
Weijters, Bert
;
De Wulf, Kristof
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 97-107
Persistent link: https://www.econbiz.de/10008262302
Saved in:
5
Evaluation of age-related labels by senior citizens
Weijters, Bert
;
Geuens, Maggie
- In:
Psychology & marketing
23
(
2006
)
9
,
pp. 783
Persistent link: https://www.econbiz.de/10007289417
Saved in:
6
Response styles and how to correct them
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
GfK marketing intelligence review
(
2009
)
2
,
pp. 44-53
Persistent link: https://www.econbiz.de/10009893799
Saved in:
7
A new measure of brand personality
Geuens, Maggie
;
Weijters, Bert
;
De Wulf, Kristof
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 97-108
Persistent link: https://www.econbiz.de/10008895426
Saved in:
8
The proximity effect: The role of inter-item distance on reverse-item bias
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10008884892
Saved in:
9
The proximity effect: The role of inter-item distance on reverse-item bias
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10008225849
Saved in:
10
Commentary on “Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies”
Baumgartner, Hans
;
Weijters, Bert
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 563-566
Persistent link: https://www.econbiz.de/10010050234
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