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Dual scaling and correspondence analysis of preferences, paired comparisons and ratings
Torres, Anna; Greenacre, Michael - In: International journal of research in marketing : IJRM ; … 19 (2002) 4, pp. 401-406
Persistent link: https://www.econbiz.de/10006172549
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Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna; Bijmolt, Tammo H.A.; Tribó, Josep A.; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 13-25
Persistent link: https://www.econbiz.de/10009846340
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Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations
Torres, Anna; Bijmolt, Tammo H.A. - In: European journal of operational research : EJOR 195 (2009) 2, pp. 628
Persistent link: https://www.econbiz.de/10008161095
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Customer satisfaction and brand equity
Torres, Anna; Tribó, Josep A. - In: Journal of business research : JBR 64 (2011) 10, pp. 1089-1097
Persistent link: https://www.econbiz.de/10009177910
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Simulating the Cinema Market: How Cross‐Cultural Differences in Social Influence Explain Box Office Distributions
Broekhuizen, Thijs L. J.; Delre, Sebastiano A.; Torres, Anna - In: The journal of product innovation management : an … 28 (2011) 2, pp. 204-218
Persistent link: https://www.econbiz.de/10008821115
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Importance and similarity in the evolving citation network of the International Journal of Research in Marketing
Pieters, Rik; Baumgartner, Hans; Vermunt, Jeroen; … - In: International journal of research in marketing : IJRM ; … 16 (1999) 2, pp. 113-128
Persistent link: https://www.econbiz.de/10006194006
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Consumers' Attributions of Proenvironmental Behavior, Motivation, and Ability to Self and Others
Pieters, Rik; Bijmolt, Tammo; Raaij, Fred van; Kruijk, … - In: Journal of public policy & marketing : JPP & M ; an … 17 (1998) 2, pp. 215-225
Persistent link: https://www.econbiz.de/10007059977