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A field study comparing online and offline data collection methods for identifying product attribute preferences using conjoint analysis
Sethuraman, Raj; Kerin, Roger A.; Cron, William L. - In: Journal of business research : JBR 58 (2005) 5, pp. 602-610
Persistent link: https://www.econbiz.de/10006713925
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Measurement and tracking of brand equity in the global marketplace: The PepsiCo experience
Kish, Paulette; Riskey, Dwight R.; Kerin, Roger A. - In: International marketing review 18 (2001) 1, pp. 91-96
Persistent link: https://www.econbiz.de/10006278335
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MARKETING IN THE 21ST CENTURY - Revisiting Marketing's Lawlike Generalizations - "Revisiting Marketing's Lawlike Generalizations": A Comment
Kerin, Roger A.; Sethuraman, Raj - In: Journal of the Academy of Marketing Science 27 (1999) 1, pp. 101-104
Persistent link: https://www.econbiz.de/10006152997
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Exploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies
Kerin, Roger A.; Sethuraman, Raj - In: Journal of the Academy of Marketing Science 26 (1998) 4, pp. 260-273
Persistent link: https://www.econbiz.de/10006153098
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Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Brown, Stephen W.; Webster, Frederick E.; Steenkamp, … - In: Journal of marketing 69 (2005) 4, pp. 1-25
Persistent link: https://www.econbiz.de/10005920866
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In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketing
Kerin, Roger A. - In: Journal of marketing 60 (1996) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10005989534
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Product Hierarchy and Brand Strategy Influences on the Order of Entry Effect for Consumer Packaged Goods
Kerin, Roger A.; Kalyanaram, Gurumurthy; Howard, Daniel J. - In: The journal of product innovation management : an … 13 (1996) 1, pp. 21-34
Persistent link: https://www.econbiz.de/10007316997
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Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Howard, Daniel J.; Kerin, Roger A. - In: Journal of marketing 70 (2006) 4, pp. 185-204
Persistent link: https://www.econbiz.de/10007278443
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The Effects of Brand Name Similarity on Brand Source Confusion: Implications for Trademark Infringement
Howard, Daniel J.; Kerin, Roger A.; Gengler, Charles - In: Journal of public policy & marketing : JPP & M ; an … 19 (2000) 2, pp. 250-264
Persistent link: https://www.econbiz.de/10007046650
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An Innovative Global Management Staffing System: A Competency-based Perspective
Harvey, Michael G.; Novicevic, Milorad M.; Speier, Cheri - In: Human resource management 39 (2000) 4, pp. 381-394
Persistent link: https://www.econbiz.de/10006660841